Edelman
Head of UK Creator Marketing
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Edelman
Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Business Growth & Commercial Leadership
- Own and deliver the UK Creator Marketing growth strategy.
- Identify, develop and convert new business opportunities across existing and prospective clients.
- Expand creator services into priority growth sectors including consumer, technology, healthcare, finance, B2B and corporate communications.
- Lead creator marketing components of major pitches and integrated agency proposals.
- Drive expansion of creator services across key UK clients including Microsoft, Meta, Mars, Unilever, PayPal and other priority accounts.
- Build new revenue streams through creator consultancy, creator communities, social influence, creator intelligence and creator-led innovation programmes.
Strategic Client Leadership
- Serve as senior creator advisor to the UK senior leadership team at Edelman.
- Develop creator-first communications strategies that integrate earned, owned, shared and paid channels.
- Lead development of future-facing creator approaches spanning social commerce, employee advocacy, corporate creators, executive influence, creator communities and creator-led cultural participation.
- Ensure all creator programmes are grounded in measurable business outcomes and robust performance frameworks.
- Raise the strategic standard of creator work across the UK business.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Team Leadership & Talent Development
- Lead, inspire and develop a diverse team of creator specialists.
- Build a high-performance culture focused on collaboration, innovation and commercial impact.
- Oversee workforce planning, recruitment and succession planning to ensure the team can support current and future demand.
- Coach future leaders and create clear development pathways across all levels.
- Foster strong collaboration with creator specialists across the EMEA regions.
Integration & Agency Leadership
- Drive integration between creator, social, media, paid, analytics, creative and corporate teams.
- Ensure creator expertise is embedded within major client briefs, campaigns and agency planning processes.
- Partner with sector leaders across Consumer, Health, Corporate, Technology and B2B to expand creator opportunities.
- Champion creator marketing internally as a strategic business growth driver.
Innovation & Industry Leadership
- Establish Edelman as a recognised thought leader in creator marketing.
- Build intellectual property, proprietary methodologies, POVs and industry-leading frameworks.
- Maintain expertise across platform developments, emerging creator behaviours, AI, social commerce, creator intelligence and cultural trends.
- Build strategic relationships with creators, platforms, talent agencies and industry partners.
- Represent Edelman at industry events, conferences and client leadership forums.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Operational Excellence
- Ensure outstanding delivery standards, profitability and client satisfaction across all creator programmes.
- Drive continuous improvement in creator operations, measurement, governance and ways of working.
- Build scalable systems and processes that support sustainable growth.
- Ensure effective resource allocation, forecasting and operational planning across the UK team.
Success Measures
The Role Will Be Measured Against
- UK Creator revenue growth.
- New business conversion and pipeline development.
- Growth of creator work across existing clients.
- Team engagement, retention and development.
- Client satisfaction and retention.
- Industry recognition and thought leadership.
- Integration of creator marketing into wider agency offerings.
- Delivery of creator business outcomes for clients.
- Creative excellence from Awards
We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Location