Ancient + Brave
Head of UK Marketing
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About Us
Ancient + Brave is a female-founded, mission-driven wellness brand with an award-winning range of collagen, supplements, and functional blends. Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.
As a business, we are ambitious about our growth and disciplined in how we execute. In June 2024, we were named 5th in The Sunday Times 100 fastest-growing private companies and 4th in the Oresa retail growth index in 2025.
We care deeply about the impact we have - on our customers, our community, and the world around us. As well as a B Corp, we are a member of 1% for the Planet, contributing 1%+ of all revenue to environmental and social causes - putting people and the planet at the heart of all we do.
As an equal-opportunity employer, we are committed to an inclusive and diverse workplace culture, where we are brave, connected, and intentional - and lead with integrity in all we do. Please find out more by reading our JEDI statement which can be found here https://careers.ancientandbrave.earth/pages/jedi-commitment-statement
While most of our roles are advertised as full-time, we are happy to discuss part-time setup where appropriate.
We operate from beautiful head offices overlooking the river Ouse in Lewes, East Sussex.
The Role
As Head of UK Marketing, you will be responsible for taking the Ancient + Brave brand to market in the UK, translating our brand strategy into market-level impact. This is a commercially-minded, omnichannel role that sits at the intersection of brand and performance, ensuring every consumer touchpoint works together to effectively and efficiently deliver market objectives.
Reporting into the UK Marketing Director, you will lead a small marketing team and work closely with the central Brand Team to ensure marketing campaigns are deployed with precision and relevance in the UK. You will champion the UK market's needs, brief into the brand and production teams, and own the local marketing plan end-to-end, from media and PR to partnerships, events, talent, and retail.
This role demands both strategic clarity and hands-on execution, with a strong commercial sensibility and a genuine passion for the brand.
This role reports directly to the UK Marketing Director and will be a key member of the marketing leadership team, collaborating cross-functionally at all levels and with all departments, as well as with external agencies and strategic partners.
Campaign Planning & Execution
- Own the UK marketing plan: creating seamless, multi-touchpoint plans across campaign assets, talent, partnerships, PR, and events.
- Lead local campaign planning (media, PR, and activations), ensuring alignment with the global brand campaign calendar. As well as working with central, talent, partnerships, and events teams to coordinate the delivery of programmes at market level.
- Communicate UK market needs clearly into the central Brand Team, briefing asset and creative requirements for local execution.
- Manage campaign timelines and execution locally, ensuring all activity delivers on time and on brief.
- Provide post-campaign insights back to the central team to feed into future planning and iteration.
Omnichannel & Ecosystem Management
- Take a strategic view of the UK marketing ecosystem, owning how all channels work together to deliver market objectives.
- Ensure every campaign is deployed across all relevant touchpoints, and different activation types, briefing creative, production, event, talent, and partnerships teams clearly on what is needed for market success.
- Oversee UK marketing effectiveness, leading MMM and market-level performance analysis, and feeding learnings back across specialist teams.
- Represent market needs within the global content plan, contributing seasonal, cultural, and market-specific input to global planning sessions.
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Content, Briefing & Brand in Market
- Lead development of market-specific briefs for social, email, journal, retail, and campaigns, reviewing and briefing adaptations to global content for UK relevance.
- Ensure brand messaging resonates locally while remaining consistent with global guidelines, identifying incremental opportunities in market.
- Participate in global content planning sessions (monthly cadence), advocating for UK priorities and contributing to global calendar development.
- Lead content localisation across BAU channels, ensuring global assets land effectively in the UK market.
Paid Media & Performance
- Implement paid social campaigns using global frameworks, working closely with the performance team to execute, optimise, and report.
- Provide UK competitor insights, market trends, and performance learnings back to the central Brand Team for iteration of global creative strategy.
- Support the central brand team on implementation of paid social and UGC campaigns in market where required.
Budget, Media & Partnerships
- Own the UK market-level media budget for all non-CAC campaigns and objectives, demonstrating excellence in planning, allocating, and delivering media spend with accuracy and commercial discipline.
- Develop and manage media plans and oversee PR in market, including relationships with media owners and creative media opportunities alongside the partnership team.
- Work cross-functionally with talent, partnerships, and events teams to identify which campaigns should incorporate events, partnerships, or additional media spend.
- Manage relationships with local agencies, freelancers, and external partners, ensuring efficient use of resources.
NPD, Retail & Amazon
- Develop UK marketing plans for new product launches — ensuring NPD reaches the right audience and drives sales across all relevant channels.
- Work with retail and Amazon teams to identify UK-specific in-market requirements, briefing into the central Brand Team for asset creation.
- Provide input on copy, transcreation, and market nuances for retail briefs, ensuring UK execution aligns with retailer requirements.
- Ensure global retail assets are reviewed for UK relevance, including centralised Amazon briefs.
Website & Email
- Identify UK website content needs and updates, briefing into the Brand Team for asset creation and supporting implementation with the e-commerce team.
- Review global email templates and suggest UK-specific adaptations, briefing additional emails for local campaigns and seasonal moments.
- Ensure UK CRM strategy is aligned with the broader marketing plan and content calendar.
Leadership & Cross-Functional Collaboration
- Act as the primary voice of the UK market across all internal teams and planning processes.
- Actively participate in the marketing leadership team, contributing to strategic planning and high-level decision-making.
- Stay informed on health and wellness trends, cultural shifts, and competitor activity to ensure marketing activity remains relevant and effective.
- Support the company's B Corp and ESG goals, being proactive in suggesting ways to improve practices.
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Who You Are
To be successful in this role, you will need the following skills / knowledge / experience:
- Proven experience in a senior marketing or advertising role, ideally within a consumer brand environment; wellness, food & drink, or lifestyle preferred.
- Strong understanding of omnichannel marketing and the interplay between brand, performance, content, and retail channels.
- Experience building and delivering market-level marketing plans, including media planning, PR, and local campaign execution.
- Commercially-minded with a track record of driving measurable results across multiple marketing channels.
- Exceptional capability in planning, managing, and delivering media budgets — confident allocating spend, forecasting, tracking performance, and ensuring investment is used effectively and responsibly.
- Confident briefing creative teams and agencies, with a strong eye for brand alignment and quality.
- Experience working with paid social, including Meta — ideally with an understanding of both strategy and execution.
- Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Experience managing budgets and agency/partner relationships effectively.
- Excellent communication and stakeholder management skills — comfortable influencing cross-functionally and upwards.
- Demonstrable experience in partnership marketing, influencer or talent management, and event or experiential activity.
Further, to truly thrive at Ancient + Brave, you will need to embody the spirit of our brand and align with our company culture. For us, that is a series of shared beliefs:
We Believe in Bravery
- We are: Courageous, Bold, Experimental
We Believe in Integrity
- We are: Honest, Accountable, Ethical
We Believe in Connection
- We are: Collaborative, Inclusive, Open
We Believe in Intention
- We are: Purposeful, Proactive, Focused
Please Note:
- This role requires full-time working at our stunning Lewes offices. Please apply only if you’re within a reasonable commute.
- We’re not seeking recruitment support for this role at this time.
Why Join Us
Ancient + Brave are a community-built brand, and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back % of all sales towards helping environmental partners, so we can work together towards a better future for our planet.
At Ancient + Brave, you’ll find an engaging, collaborative, and inclusive work environment where your talents will be nurtured, and your contributions valued.
We provide all our team members with suitable laptop computers & headphones, and our office is equipped with monitors, ergonomic chairs, and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as a limitless supply of A+B products (you also get 50% off on any product you wish to purchase).
We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons, or other ethically questionable investments).
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