Betty
Head of User Acquisition | Betty CA
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About Us
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale-up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023. Our mission is to redefine the online casino experience by offering a transparent, safe, accessible, and enjoyable environment for our players.
Our Values
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the Role
We are looking for an experienced Head of User Acquisition to lead our acquisition strategy and team across Web, iOS, and Android. This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance, and team development across a large and sophisticated UA operation.
The ideal candidate combines deep performance marketing expertise with strong commercial judgment, analytical thinking, and proven experience leading high-performing teams.
Key Responsibilities
- Own the User Acquisition strategy across Web, iOS, and Android.
- Lead, develop, and manage the UA team, setting clear priorities, targets, and areas of ownership.
- Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities.
- Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic, and emerging channels.
- Own key acquisition KPIs including customer volume, CAC, conversion, player quality, and ROAS.
- Identify new channels, partners, and growth opportunities while continuously improving the existing channel mix.
- Work closely with CRO, Creative, Analytics, Product, and Marketing to improve the full acquisition journey.
- Build a strong testing culture across media, audiences, creative, landing experiences, and new acquisition opportunities.
- Ensure measurement, attribution, and reporting provide a reliable view of performance and support effective decision-making.
- Communicate performance, opportunities, risks, and recommendations clearly to senior leadership.
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Requirements
- 7+ years of experience in User Acquisition, Performance Marketing, or a closely related field.
- Significant experience managing large-scale paid acquisition across both web and mobile apps.
- Proven experience leading and developing performance marketing teams.
- Deep knowledge of major acquisition platforms such as Google, Meta, and Apple Ads.
- Strong understanding of mobile attribution, measurement, and performance analytics.
- Experience managing substantial budgets with clear commercial accountability.
- Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance.
- Excellent stakeholder management and communication skills.
- Ability to operate effectively in a fast-paced, high-growth environment.
- Fluency in written and spoken English.
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Nice to Have
- Experience in iGaming or online gaming.
- Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce, or mobile gaming.
- Experience with programmatic app acquisition and a broad mix of paid media channels.
- Familiarity with regulated advertising environments.
What we offer
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.
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