Package and distribute every strong production

• Ensure one original production generates a full content waterfall: full programme, website treatment, articles, transcripts, vertical cuts, social assets, email and ReformGo opportunities where appropriate.
• Work with the Head of Social and Website Editor so video is planned for multiple destinations from the start rather than cut down as an afterthought.
• Develop platform-specific packaging, especially YouTube titles, thumbnails, opening hooks, chapters, descriptions and release timing, and test them rigorously.
• Maintain a clear asset, archive and publishing workflow so clips, source material and high-performing moments can be found, reused and measured efficiently.

Use data to drive audience growth

• Own video performance against agreed KPIs for reach, watch time, retention, returning viewers, subscribers, engagement, non-follower discovery and distribution efficiency.
• Use analytics to understand why formats, subjects, hosts, titles, thumbnails and edits succeed or fail, and turn those findings into concrete changes.

Performance and Leadership

• Set clear creative and journalistic standards for production, editing, graphics, sourcing, tone, pacing and technical quality across every level of output.
• Manage staff performance, rotas, leave and development so the team can sustain a demanding seven-day schedule without creating avoidable single points of failure.
• Stay close enough to the work to edit, produce, troubleshoot or reshape output when necessary, while creating space for senior team members to take genuine ownership.
• Work closely with the Executive Editor, Website Editor, Head of Social, Policy, Operations, Communications, Campaigns, Events and other stakeholders to align high-value video opportunities with the wider agenda.
• Communicate production requirements, schedules, risks and performance clearly to senior figures, including when an idea is not operationally realistic or does not justify the resource.
• Maintain a comprehensive understanding of media law, copyright, defamation, privacy, contempt, election-period requirements, live risk and relevant compliance procedures.
• Handle sensitive material, political talent and high-profile guests with discretion, strong editorial judgement and calm leadership under scrutiny.

THE PERSON

We are looking for a senior digital video leader with a proven record of audience growth, strong editorial instincts and the practical production credibility to lead from the front.

Essential experience and capabilities

• Significant experience leading video for a national publication, broadcaster, digital media brand, political organisation or comparable high-profile operation.
• A proven track record of delivering meaningful digital audience growth through original video, not simply increasing output volume.
• Strong hands-on editing and production skills, with enough technical understanding to challenge work, solve problems and maintain credibility with the team.
• Excellent journalistic and editorial judgement, including the ability to shape interviews, live formats, explainers and rapid-response coverage around a clear audience proposition.
• Proven management experience, including building teams, managing rotas, developing staff, setting expectations and creating a positive performance culture.
• Strong operational skills: able to build schedules, coordinate shoots, allocate edit capacity and deliver complex production efficiently under pressure.
• Advanced understanding of YouTube and video analytics, including watch time, retention, returning viewers, packaging and the relationship between format and audience behaviour.
• Comprehensive understanding of legal and compliance requirements relevant to video, live output, copyright, contributors, defamation, privacy and political content.
• Outstanding communication and stakeholder-management skills, including confidence working with senior political figures, presenters, guests, suppliers and technical specialists.
• A strong interest in British politics and the professionalism, resilience and discretion required to lead a high-profile function inside a mission-led political organisation.
• Willingness to work full-time from Reform UK's Westminster HQ and flex around live output, breaking news, major events and campaign periods, including evenings and weekends.

Highly desirable

• Experience building or scaling a YouTube-first or creator-style video operation with substantial audience growth.
• Experience commissioning premium long-form interviews, debates, documentaries or studio franchises and turning them into repeatable audience propositions.
• Experience running live programmes, remote contributions, phone-ins, streaming or other technically complex real-time output.
• Strong understanding of titles, thumbnails, packaging, A/B testing and platform-native distribution across YouTube, TikTok, Facebook, Instagram and X.
• Experience designing or commissioning studio workflows and working closely with engineers, directors, camera teams and remote galleries.
• A track record of organisational change: improving production systems, raising standards and increasing output and impact.

Why join Reform UK?

This is an opportunity to build a national political video operation at a moment when direct-to-audience media is becoming increasingly important. The successful candidate will have unusual freedom to create formats, shape the studio, build the team and establish what Reform UK video looks and feels like at scale.