You will strengthen INDIVISA's position as a community-driven destination for women’s football, deepening loyalty among established fans while helping casual followers become more actively connected to the game. Alongside, you will help establish a new culture-first brand that reaches broader audiences through entertainment, creators, trends and the points where sport intersects with everyday culture.

You will lead the Footballco’s women-focused brand’s content and social strategy, creative development and execution. You will also help shape new initiatives emerging from INDIVISA and contribute to Footballco’s broader approach to women’s audiences.

The role will work closely with Footballco’s central partnerships across clubs, players, federations and other strategic partners. It will also support regional partnership strategies, particularly in the USA and Saudi Arabia, as we approach a pivotal period for the game and the Women’s World Cup in Brazil.

What you’ll be doing

• Set and lead the content and social strategy for our women-focused brands, establishing a clear creative vision for its next stage of growth.
• Grow an engaged, loyal community around the brands in the portfolio.
• Take responsibility for the women-focused brands’ audience growth, engagement, reach, resonance and brand-perception goals.
• Turn audience understanding, cultural insight and performance data into content decisions, platform strategies and new creative opportunities.
• Lead and develop a team producing a consistent flow of distinctive social content, alongside larger campaigns, original formats and executions that build lasting affection for the brand.
• Create a clear vision for storytelling with professional footballers, clubs, creators and other cultural talent across short-form, long-form and emerging formats.
• Understand the role of each platform in our women-focused brand’s ecosystem, from TikTok and Instagram to YouTube and whatever comes next, and ensure that content is conceived for the audience and behaviour of each one.
• Identify new ways to reach women through the interests, identities and cultural conversations that intersect with football.
• Work across Footballco’s Strategy, Creative, Sales, PR, Data & Insights and other teams to deliver major women-focused brand’s projects.
• Lead Footballco’s women-focused brand’s contribution to relationships with clubs, players, federations and strategic partners, while supporting regional partnership strategies in key international markets.
• Act as the principal editorial, commercial, and creative partner to Footballco’s revenue teams on opportunities involving women’s football and female audiences.
• Bring a strong audience-led perspective to commercial partnerships, helping brands participate in our women-focused ecosystem in ways that feel relevant, credible and valuable.
• Manage content and production budgets with accuracy and rigour.
• Maintain a clear point of view on the future of women’s football, its audiences and the wider culture surrounding the game.

What you have:

• Significant professional experience leading social media, content or creative work across multiple platforms, ideally within sport, entertainment, publishing or a culturally relevant consumer brand.
• Confident and experienced leading the response to brands for campaign and content development.
• A deep understanding of women’s culture and the communities, interests and conversations shaping it.
• A genuine connection to women’s football and a belief in its cultural potential. You do not need encyclopaedic knowledge of the professional game, but you must be curious about and committed to the world around it.
• Exceptional social and editorial instincts, with a strong understanding of why audiences watch, share, participate and return.
• The ability to move comfortably between football and the wider worlds of pop culture, entertainment, fashion, music, gaming, identity and female empowerment.
• A sophisticated understanding of how content, behaviour and audience expectations differ across platforms.
• The ability to spot cultural and platform shifts early and translate them into relevant opportunities for the brand.
• The ability to move between fan-first football storytelling and culture-first entertainment without conflating the two.
• Experience using audience insight, analytics and performance data to inform strategy and improve creative work.

To apply

Please include:

• Your CV.
• Links to social accounts, channels or brands you have worked on, with a brief explanation of your contribution.
• Examples of social, video or multiplatform projects you are particularly proud of. Where work was collaborative, please describe the role you played.
• A short explanation of why you are right for INDIVISA and how you believe women’s football can connect with a broader audience.