Hearst UK
Homes Content Editor, Licensing
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Job Description
Company Overview
We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.
Our workplace is driven by passion, shaped by authenticity, and powered by creativity. We back bold ideas, act with an entrepreneurial mindset, and continually evolve to meet the moment - while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.
We're proud of our heritage - but even more excited about making history.
Hearst UK operates an in-office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ, where teams collaborate in person and connect across brands and functions.
Salary
- £43,000-£48,000
- Salary is dependent on experience and will be assessed in line with the candidate’s skills, knowledge, and relevant expertise.
The Role
As the Homes Content Editor (Licensing), you will create best-in-class, highly engaging homes and interiors content across digital and social channels for two market-leading homes titles, while leading and delivering the content strategy for Hearst’s licensing partnerships.
Our homes titles work with leading home retailers to create licensed product collections. A key part of this role is bringing those collections to life through compelling, editorially led content, while also delivering against commercial objectives.
You will work closely with the licensing team to understand partner relationships, market and consumer nuances, collection launches, product timelines, and business priorities, translating these into creative multi-channel content plans.
Alongside licensing activity, you will contribute to the wider editorial output of the brands, pitching and producing homes and interiors content designed to grow reach, engagement, and audiences.
This role would suit a content marketer or commercially minded editor with excellent writing skills and a strong understanding of the homes and interiors sector.
Main Duties
Content Strategy & Planning
- Support in delivering the content strategy for licensing partnerships, developing multi-channel campaigns around collection launches, key trading moments, and partner priorities.
- Work closely with editorial teams to ensure a blended content approach that maintains editorial quality and brand integrity while delivering on commercial KPIs.
- Proactively identify opportunities to extend licensing activity.
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Content Creation
- Pitch and write best-in-class homes and interiors content for digital platforms, balancing wider editorial priorities with licensing activity.
- Identify strong editorial angles that naturally integrate licensed products into inspirational, useful, and audience-first content.
- Produce and schedule social content on a weekly basis, working closely with the Multiplatform Editor(s) and central social team to optimize opportunities for growth and engagement.
Performance & Reporting
- Use analytics tools to track monthly performance, interpret data, and inform content strategy decisions.
- Present campaign results, insights, and learnings to internal teams and external partners.
Collaboration & Stakeholder Management
- Alongside the Style & Interiors Director, act as a key content contact for the licensing team, developing a strong understanding of individual partners, collections, launch plans, commercial priorities, and the respective markets that they operate in.
- Build strong working relationships with licensing partners.
- Work with the wider commercial team alongside the Style & Interiors Director to identify any new opportunities with brands.
- Manage multiple campaigns and stakeholders simultaneously, ensuring content is delivered accurately and to deadline.
Additional Responsibilities
- Support the planning and execution of photoshoots, fairs, launches, and events where required, including capturing and editing behind-the-scenes video content.
- Support in producing consumer and interiors trend reports to inform licensing conversations and wider commercial partnerships.
What We Are Looking For
- Exceptional writing and editing skills, with strong attention to detail and editorial judgement.
- Experience creating compelling, audience-first digital content, ideally in a commercial or retail environment.
- An understanding of the homes and interiors landscape, including key retailers, brands, and consumer trends.
- A good understanding of SEO, Google Discover, and digital publishing best practice.
- Strong knowledge of social media platforms and content formats, with a clear understanding of what drives engagement and confident in shooting and editing short-form video content.
- Highly organized and proactive, with the ability to manage multiple campaigns, competing priorities, and deadlines across different teams.
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Benefits
(Your benefits at Hearst UK are more than just extras—they are tools to help you thrive in every part of life.)
Hearst Exclusives - Only for You!
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels - yes, you could be trying the next big thing in beauty, food & drink.
- Snag luxe beauty steals at our legendary office sample sales - score big on top brands without breaking the bank!
Inclusion, Health & Wellbeing: Feel Your Best
- Stay healthy with Specsavers eye care, a company-funded Health Cash Plan, and access to mental health support.
- Get active and stress-free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG Groups.
Financial Wellness - Boost Your Budget
- Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance, and Season Ticket Loan for easier commuting.
- Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
- Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents, and uplifts the voices and opinions of all people. As a business, we recognize the significant benefits of creativity, collaboration, and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
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