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As one of the world's largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive. We are a fast-growing firm with big ambitions - we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day. If you are looking for a firm where you can build a future and make an impact, then RSM is the place for you.
IMC Digital Lead
Make an Impact at RSM UK
The business partner for RSM's firm-wide 'Be Digital' strategic pillar and the single front door into Integrated Marketing & Communications, and back out into the business, for the digital and technology agenda. This role owns the digital narrative across RSM UK, turning complex change in technology, AI and the digital experience into clear, compelling, human communication that lands with clients, colleagues and the market.
It is a business partnering role by design, working in lockstep with National Technology, Audit, Tax and Consulting, People and Digital to make the firm's digital and tech story coherent, consistent and well-told wherever it shows up. This is not a role that sits back and waits for briefs; it sets the direction for how we communicate the digital agenda, and drives it.
RSM is repositioning from being seen as a traditional professional services firm toward a credibly digital, AI-fluent challenger. That shift is only real if people can feel it and understand it — and right now our digital and technology story is told inconsistently, in too many voices, and often only at the strategic level. We need someone whose whole job is to own that narrative and make it travel: from the boardroom framing of the CTO's tech agenda down to the everyday comms that keep colleagues informed and confident through change.
The commercial stakes are practical. Change programmes stall when they aren't communicated well; propositions underperform when they aren't articulated sharply; and thought leadership that is published but not found — by people or by AI — is investment wasted at the last mile. This role is how we close that gap.
You’ll make an impact by
- Set the direction. Own the narrative for RSM's digital and technology agenda across all audiences and channels, deciding how the story is told, not just producing to a brief.
- Translate complexity. Turn technical and strategic material - digital strategy, AI adoption, workplace technology, the digital client experience - into clear, human, brand-led communication.
- Hold the through-line. Ensure the same story is told consistently across Audit, Tax and Consulting, National Technology and People, so the firm sounds like one voice on digital and tech.
- Act as the communications partner to the technology leadership, shaping and delivering the comms behind the digital strategy, the workplace-technology improvement plan and the wider tech agenda.
- Work through the CTO and beyond into Audit, Tax and Consulting to coordinate digital and tech communications, bringing coherence and direction to activity that today has many owners, opinions and approaches, articulating also our Alliance positioning.
- Work with National Technology to take requirements, turn them into briefs, and draw in the wider IMC function to shape and deliver.
- Support People-led change. Where the firm's technology and workplace change is People-led, partner on the internal and change communications so colleagues are carried through it well.
- Run the everyday comms. Own the day-to-day digital and technology communications — the visible, high-frequency, sometimes unglamorous updates that keep the firm informed. This is the bulk of what makes the role trusted, and it sits alongside the strategic narrative work, not instead of it.
- Orchestrate delivery. Coordinate messages, channels and stakeholders end-to-end so that what goes out is timely, on-brand and joined-up.
- Be the linchpin on live conversations. Act as connective tissue on cross-firm digital initiatives — including product naming and proposition articulation — where clear language is the thing that unlocks progress.
- Champions network. Build and nurture an internal network of digital and tech champions to extend reach and land messages across the firm.
- Discoverability. Write for how content is found today — strong GEO and discoverability practice so our digital story surfaces for people and AI alike.
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What we are looking for
Are you someone who thrives on variety, loves learning new things, and enjoys connecting with people? If you can spot inefficiencies in everyday life and are passionate about making improvements, this role is perfect for you!
We value diverse experiences and perspectives. Here’s what we’re looking for in our ideal candidate:
- An outstanding writer and storyteller who can make complex technology and change genuinely compelling and human.
- A natural business partner — curious, personable, and able to move fluidly across teams, functions and seniority, building trust and relationships quickly.
- Strong stakeholder management: comfortable partnering senior leaders (including the CDO, ATC leads and Head of People) while coordinating a busy, opinionated, cross-firm set of contributors.
- Confident owning both the strategic narrative and the high-volume day-to-day comms, and switching between them without dropping either.
- Genuinely fluent in technology and AI as subjects — able to interrogate, understand and translate them — and a confident user of AI tools in the writing and content process.
- Self-directing: sets the direction for how the digital story is told and drives it, rather than waiting to be briefed.
- Experience communicating digital transformation, technology or AI programmes in a complex, multi-stakeholder organisation.
- Familiarity with GEO / LLM discoverability and how written content performs in AI-mediated search.
- Experience in or alongside a creative, content or integrated communications function.
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What we can offer you
We recognise that our people are our most important assets. That’s why we offer a flexible reward and benefits package that will help you have fulfilling experience, both in and out of work.
- Hybrid and Flexible working
- 27 Days Holiday (with the option of purchasing additional days)
- Lifestyle, Health, and Wellbeing including financial wellbeing benefits such as financial tools, electric car scheme and access to a virtual GP.
- Access to a suite of 300+ courses on demand developed by our inhouse Talent Development team.
Diversity and Inclusion at RSM
At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
At RSM we work hard to create an environment where our people can make a difference - to themselves, their career, their teams, and to the success of our firm and clients. We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.
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