The AVOCADO Foundation
Income Generation & Communications Manager
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Hours: 40 hours, 5 days a week
Status: Full-time, Permanent contract
Location: On-site at the AVOCADO HUB, London
Salary: £38,640 to £40,000 per annum, dependent on experience.
Bonus / OTE: Up to 10% annual performance bonus, weighted primarily towards new secured income, with a smaller component linked to communications delivery
Reports to: Chief Executive Officer
Line manages: Sales & Events Coordinator; Digital Content, Design & Brand Officer
Visa sponsorship: Skilled Worker visa sponsorship may be available to eligible candidates who are already in the UK and able to apply from within the UK. Sponsorship is not available for applicants applying from outside the UK.
About Us
The AVOCADO Foundation is a UK charity operating in the UK and overseas. We work to eradicate economic inequalities experienced by young people, entrepreneurs, and nonprofit organisations from underrepresented communities.
The Role
We are seeking a hands-on Income Generation & Communications Manager who will personally build and close new business, not oversee a strategy from a distance. This role is expected to be out generating relationships, making approaches, and pitching corporate and funder prospects directly, bringing in income themselves alongside a small team.
This is a doing role first and a managing role second. The postholder will own TAF's active new business pipeline personally, from first approach through to signed agreement, while providing day-to-day direction to the Sales & Events Coordinator and the Digital Content, Design & Brand Officer so that events, sales activity, and content directly support that pipeline.
Key Responsibilities
New Business Development
- Personally identify, approach and secure new corporate partners, funders and commissioners, including cold outreach where needed.
- Lead first meetings, pitches and proposal development directly, rather than delegating initial contact.
- Own TAF's active corporate and funder outreach pipeline personally, progressing conversations from first contact through to secured partnership or income.
- Negotiate terms, sponsorship packages and partnership agreements directly with prospects.
- Convert TAF's existing warm leads and referral routes into secured income or in-kind partnerships.
- Represent TAF in person at meetings, events and pitches to build a personal network of funders, corporates and commissioners.
- Identify opportunities to generate income from TAF's programmes, training, events and HUB offer, developing appropriate offers directly with relevant teams.
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Partnerships & Account Growth
- Maintain and grow relationships with existing funders and partners, securing repeat and longer-term income.
- Monitor pipeline strength and conversion against agreed targets, adjusting personal activity where needed to stay on track.
- Provide regular, practical forecasts and updates to the CEO on pipeline and secured income.
Communications & Brand Support
- This function exists to support new business activity, not to run in parallel to it.
- Own messaging and materials that directly support new business conversations, including pitch decks, partnership one-pagers and proposal templates.
- Direct the Digital Content, Design & Brand Officer on content and campaigns that generate leads, enquiries and pipeline interest.
- Review and approve external messaging for consistency and brand fit, without needing to author full communications strategy personally.
Team Leadership & Delivery
- Line manage the Sales & Events Coordinator and the Digital Content, Design & Brand Officer, setting clear, practical objectives tied to pipeline and income delivery.
- Work directly alongside both direct reports on live deals and campaigns, rather than managing from a distance.
- Ensure sales, events and content activity are aligned day to day with active new business priorities.
Governance & Standards
- Ensure new business, partnership and communications activity complies with data protection requirements and relevant ethical standards.
- Ensure commercial and partnership activity remains consistent with TAF's charitable objectives and organisational values.
Bonus / OTE
Up to 10% annual bonus, payable based on:
- Delivery against agreed new business income targets, weighted as the primary component
- Quality and sustainability of income and partnerships secured
- Achievement of agreed communications and campaign support KPIs
Person Specification
Essential Experience, Skills & Knowledge
- Demonstrable personal track record of sourcing and closing new business, partnerships or major gifts, not just managing a team that does.
- Comfortable making cold approaches and turning them into first meetings.
- Experience personally negotiating and closing partnership or sponsorship agreements.
- Confident representing an organisation in person at pitches, networking events and funder meetings.
- Experience building and personally managing a pipeline of prospects from first contact through to conversion.
- Strong relationship-building, negotiation and influencing skills.
- Comfortable directing content and messaging that supports live sales conversations, without needing to be a communications specialist.
- Strong financial and commercial awareness, including confidence working with income targets, pricing and forecasts.
- Experience managing a small team while remaining hands-on with delivery.
- Excellent written and verbal communication skills, including confidence with senior external stakeholders.
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Desirable
- Experience working within a charity, social enterprise or purpose-led organisation.
- Experience generating earned income through training, programmes, events, consultancy or memberships.
- Experience developing corporate or strategic partnerships.
- Experience using CRM or sales pipeline systems.
Why Join The AVOCADO Foundation?
This is an opportunity to drive new business personally at an important stage of TAF's growth, with direct ownership of the pipeline and visible impact from every deal closed, while leading a small, focused team.
Working Conditions
This is an on-site role based at the AVOCADO HUB in London. Regular attendance at meetings is expected. Evening and occasional weekend work will be required.
The job description may be updated from time to time with other duties and responsibilities to meet the evolving needs of the organisation. It is not intended to be rigid or inflexible but should be regarded as providing guidelines within which you are expected to work.
The Charity operates an entire shutdown each year in August and December and requires all employees to take annual leave to cover this period of time. This period is not in addition to annual leave entitlement, so employees need to retain sufficient annual leave to cover this period. It is the employee's responsibility to ensure that sufficient annual leave entitlement remains available each year for this period. Employees who do not have sufficient entitlement remaining should speak to their line manager about other available options.
Please note: We will review applications and interviews on a rolling basis. We encourage early applications, as this vacancy may close as soon as we appoint a suitable candidate, ahead of any advertised closing date. Due to the high volume of applications, we cannot provide individual feedback. Hence, if you do not hear from us within two weeks, please consider your application unsuccessful.
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