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At AFG, we pursue the vision of empowering our people to build African companies into global champions. We do this by catalysing a more enabling private-sector environment for African businesses through technology. AFG is proudly home to three core brands to fulfil this mission: African Hidden Champions (AHC), the leading scaling platform for homegrown mid-sized businesses in Africa; AHEAD, an online learning community for Africa’s top young professionals looking to make an impact in African organisations; and Peralta, a marketplace that allows top African freelancers to work on projects that advance the African private sector.
At Peralta, we are building Africa’s premier marketplace for freelance talent by connecting top African professionals with businesses that need their expertise. Our mission is to unlock high-quality project opportunities for skilled talent while enabling African organisations to access flexible, reliable expertise that helps them grow. The Peralta Incubation Manager will play a central role in building the operating model for this next phase. The role is designed for a hands-on operator who can translate an growth-stage proposition into an effective, reliable, and scalable business.
12-Month Success Definition
Within the first 12 months, you will have helped establish Peralta as a reliable and growing marketplace, with a clear operating model, a high-quality talent community, a repeatable client journey, and a practical foundation for scale.
- Build a repeatable operating model: Establish and embed practical systems, tools, templates, dashboards, and routines across talent onboarding, client conversion, project delivery, invoicing, payments, quality assurance, and performance reporting.
- Create a strong talent supply engine: Expand a well-managed, quality-assured talent community with clear selection criteria, talent tiers, accurate profiles, availability tracking, and a reliable matching process for client opportunities.
- Establish a reliable client growth engine: Implement a refined client journey from outreach and qualification to offer development, onboarding, delivery, feedback, and repeat business, ensuring clients experience Peralta as responsive, professional, and easy to work with.
- Demonstrate commercial traction: Build and manage a credible revenue pipeline, secure and deliver high-quality projects, and create a clear pathway towards sustained recurring revenue through repeat clients, strong delivery, and a growing base of commercial opportunities.
- Prepare Peralta for scale: Clarify operating interfaces with all parts of our business ecosystem, define the initial team structure and priority roles, and use data from live delivery to refine the marketplace model, resource requirements, and scale-up plan.
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Top Tasks
We believe in an all-hands culture at AFG where we work closely together flexibly to achieve our goals. Your day-to-day will be focused on, but not limited to, the following:
- Build Peralta’s Operating Foundation: Set up the core processes, tools, templates, and reporting routines needed to manage the full marketplace journey, from talent onboarding and client acquisition to project delivery, invoicing, payment, and quality control.
- Develop the Talent Community: Build and manage a strong talent pool by defining selection criteria, onboarding high-quality professionals, maintaining accurate talent profiles, tracking availability, and matching freelancers to relevant client opportunities.
- Build the Client and Revenue Pipeline: Develop the client conversion journey and actively manage a commercial pipeline. Coordinate outreach, qualify opportunities, support proposal development, convert clients, and ensure a smooth onboarding experience that encourages repeat business.
- Run High-Quality Project Delivery: Oversee early and ongoing client projects directly, ensuring that scope, talent matching, communication, timelines, quality assurance, invoicing, and client feedback are managed consistently. Use lessons from delivery to improve the operating model.
- Shape the Scale-Up Model: Define practical working relationships between Peralta, AFG, and AHC. Recommend the required team structure, roles, hiring priorities, and management information needed to scale the platform in a disciplined way.
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Role Persona
I enjoy creating order from ambiguity. I can take a broad commercial idea and translate it into clear workflows, useful tools, accountable owners, and reliable customer experiences.
I am comfortable moving between strategy and execution. I can think about the marketplace model, commercial pipeline, and future team structure while also stepping in to support a client, match talent to a project, or solve an immediate delivery problem.
I believe the fastest path to scale is to build the system, test it directly in the market, listen carefully to users, and refine it through disciplined execution.
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