Children with Cancer UK
Individual Giving Executive
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Role Overview
Working within the Individual Giving team, you’ll have a varied role managing and supporting the delivery of supporter-centric fundraising appeals which will recruit, retain and/or develop supporters across the cause-led, gaming, in memory and legacy programmes. These appeals will include utilising online and offline channels such as direct mail, organic and paid social advertising, email, private sites, SMS and telemarketing.
This role would suit someone with some experience of marketing or fundraising or who would like to expand their experience of Individual Giving.
Children with Cancer UK
Children with Cancer UK is a leading children’s cancer charity dedicated to raising and investing funds into vital specialist research to save the lives of children with cancer. Our mission is to improve survival rates and the quality of survival in young cancer patients and to find ways to prevent cancer in the future. What began as a small memorial charity in 1988, has evolved into a major force raising more than £300 million and investing in over 200 research projects to help fight the injustice of cancer in children.
Individual Giving Team
Deliver a broad, year-round programme of supporter-focused fundraising activity — including cash appeals, newsletters, raffles, the weekly lottery, digital acquisition, email and SMS campaigns, in-memory giving and legacy promotion — through a structured team of managers and officers who plan and execute multi-channel, insight-led campaigns to recruit, retain and grow donors.
Working closely with Supporter Care, Marketing & Communications, Data and Finance, the team ensures compliant, high-quality and integrated delivery, contributing significant and sustainable income through activities such as new raffle and lottery page launches, multi-channel Christmas appeals and impactful legacy donations, all underpinned by continuous testing, optimisation and strong stewardship.
Main Responsibilities
- Create, plan, deliver and evaluate multi-channel, insight-led, supporter-centric campaigns to enable us to deliver individual appeal goals in line with wider organisational goals. Campaigns could include:
- Acquisition through digital marketing (paid social advertising) and private sites.
- Development and retention through direct mail, email, SMS and telemarketing.
- Reviewing, optimising or designing supporter journeys and stewardship with a view to increase the lifetime value of donors.
- Lead campaigns with high-quality project management to align with the audience need, brand guidelines, and delivery timelines.
- Work collaboratively with internal stakeholders including the Marketing and Communications team, Supporter Care, Data, Research and Finance and liaise with external agencies and suppliers to effectively deliver projects and campaigns.
- Regularly review, communicate and document key performance indicators across campaigns and keep key stakeholders updated. Provide commentary to accompany results reporting, drawing on actionable insights and making recommendations to improve the programme.
- Accurately record, process and reconcile expenditure to ensure value for money and account for financial resources.
- Take responsibility for compliance across campaigns considering the Code of Fundraising Practice, Gambling Commission requirements including ASA guidance and GDPR, among other relevant legislation and expectations.
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Additional Responsibilities
- Any other reasonable duties as directed by your line manager.
- Supporting other IG colleagues in campaign delivery (e.g. laser proofing, ideation and proof-reading) or other tasks/projects where necessary (e.g. fulfilment stock management or cross-team ways of working).
- Collective responsibility to ensure all relevant processes and opportunities for improvement are shared.
- Help supporter-facing teams during busy periods.
- Volunteer at events when required (e.g. London Marathon, Fundraising Gala). The charity operates a time off in lieu system to make this time up which your line manager will need to approve.
Experience
Essential
- Previous direct marketing or transferrable experience. This should include project managing or assisting a project manager to plan and deliver activity and evaluate results.
- Familiarity with direct marketing methods to recruit, retain and develop supporters.
- Able to create and tailor engaging and emotive copy for a range of different channels and audiences.
- Managing supplier relationships.
- Working knowledge of supporter databases and audience segmentation.
- Understanding of Data Protection and marketing compliance regulations.
Desirable
- Knowledge of testing, validation and implementing campaign learnings.
- Experience of Salesforce database, including Marketing Cloud and Data Cloud.
- Knowledge of print and online production processes.
- Understanding of the Gift Aid process.
- Understanding of regulations that govern fundraising.
- Voluntary sector experience.
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Skills & Abilities
Essential
- Ability to confidently manage multiple projects concurrently.
- Strong organisation, prioritisation and evaluation skills.
- Ability to work quickly, accurately and efficiently.
- Ability to develop and maintain effective and collaborative internal and external relationships.
- Excellent written English, including spelling and grammar.
- Fast learner who can use their own initiative and work independently.
Desirable
- Pro-actively seek out opportunities to enhance ways of working.
- Negotiating and influencing skills.
Other Attributes
Essential
- Numerate: particularly for results reporting.
- Good I.T. skills (Excel, Word and Outlook).
- Team player with positive, pro-active attitude.
- Goal and results orientated.
- Compassion towards children with cancer and their families.
Desirable
- Marketing or direct marketing or marketing qualification.
Equality, Diversity and Inclusion
At Children with Cancer UK, we value diversity, and we are committed to creating an inclusive culture where everyone is able to be themselves and to reach their full potential. The statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
How to apply
Please submit your CV and cover letter as one document e.g. PDF or Word document.
All applications will be reviewed and considered by a member of our team and those applicants who appear to match our requirements will be contacted.
Advertisement will close on 9th September 2026.
Use of Artificial Intelligence (AI)
The charity recognises that candidates may use Artificial Intelligence tools to support aspects of the recruitment process. Candidates may use AI tools for research, preparation or to support written applications; however, all submitted work must accurately represent the candidate’s own skills, experience and suitability for the role.
Candidates should disclose if AI has been used in preparing application materials or completing any assessment activity. Failure to appropriately disclose significant use of AI-generated content may impact the recruitment process.
You must be eligible to work in the UK to apply for this vacancy.
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