British Hen Welfare Trust
Individual Giving Manager
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This is a unique opportunity to join our pioneering national charity transforming the lives of hens and the people they encounter. Since 2005 the British Hen Welfare Trust has rehomed more than one million ex-commercial laying hens, giving them the opportunity to enjoy happy free-range retirements.
Today, the BHWT is doing even more. Through its innovative Hens Helping Humans programme, we are exploring how our feathered friends support wellbeing, social inclusion and rehabilitation, including projects within prisons, educational and community settings. Alongside this, the BHWT is developing exploring improvements in quail welfare and expanding its reach internationally, helping to shape the future of hen welfare, education and human-animal interaction.
This is an exciting opportunity to steer the fundraising function driving positive change through welfare, education, research and advocacy.
About the Job:
Job Title: Individual Giving Manager
Reports to: Joint Head of Operations
Hours: Monday to Friday 09.00 to 17.00 (1 day per week in office) Part-time hours considered
Salary Band: £35-40K
Main Responsibilities:
The Individual Giving Manager will lead the development and delivery of the BHWT’s individual giving and supporter development programme, helping to grow sustainable income and build long-term relationships with supporters.
The role combines strategic planning with hands-on fundraising delivery across regular giving, lottery, appeals, legacy giving, in memory fundraising and major donor relations. Working closely with colleagues across the charity, the postholder will enhance supporter journeys, improve donor stewardship, increase recruitment and retention, and identify new opportunities to maximise long-term sustainable income.
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- Support the development and delivery of the charity's individual giving and supporter development strategy and annual plans.
- Lead and grow regular giving, lottery, appeals, legacy, in memory and major donor income streams.
- Create and deliver integrated fundraising campaigns across digital, email, social media, direct mail and other channels.
- Develop and continually improve supporter journeys to increase acquisition, retention, engagement and lifetime value.
- Design and implement donor stewardship programmes to strengthen supporter loyalty and long-term giving.
- Manage and grow the BHWT Lottery.
- Develop legacy marketing and in memory fundraising initiatives.
- Build and steward relationships with major donors, pledged legators and high-value supporters.
- Use Salesforce and supporter insight to segment audiences, analyse performance and maximise fundraising effectiveness.
- Monitor fundraising KPIs and provide regular performance reporting and recommendations.
- Work collaboratively with marketing colleagues to create compelling fundraising content and campaigns.
- Identify and test new fundraising products and supporter engagement opportunities.
- Provide line management, coaching and support to fundraising team members.
- Ensure fundraising activities comply with GDPR, fundraising regulations and best practice.
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About You:
To apply for this role, you must have:
- Proven experience managing individual giving programmes and delivering income growth.
- Experience of regular giving, legacy fundraising, in memory fundraising and/or major donor fundraising.
- Experience of supporter acquisition, retention and stewardship.
- Experience delivering successful fundraising campaigns across multiple channels.
- Strong relationship-building and stakeholder management skills.
- Experience using CRM systems such as Salesforce and supporter segmentation.
- Excellent communication, organisational and analytical skills.
- Ability to combine strategic thinking with hands-on fundraising delivery.
- Strong IT skills including Microsoft 365.
- Strong empathy for animal welfare and the work of the charity.
Desirable skills:
- Experience of managing staff.
- Experience working within the charity sector.
- Knowledge of donor stewardship and engagement best practice.
- Experience of project management or content creation tools.
To apply, please send an e-mail with your CV and cover letter through to Gill Etherington at recruitment@bhwt.org.uk
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