RABI
Individual Giving Manager
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RABI is the farmers' charity.
RABI supports farming people across England, Wales, and Northern Ireland with expert, one-to-one practical, financial, and emotional help, all year round. From confidential advice and mental health support to direct financial assistance, their tailored services respond to the unique challenges of farming life.
At the heart of RABI’s mission is a commitment to strengthening resilience; helping farming people feel valued, supported, and better equipped to navigate uncertainty and change. RABI is working to close the farming wellbeing gap and build a future where farming people can thrive.
Over the past 25 years alone, RABI has delivered more than £250 million in direct financial support to farming people, whilst the charity’s professional counselling service has provided 11,500 free sessions to farming people since 2022. RABI’s wrap-around support services continue to evolve, reaching more people year on year.
RABI is on a journey to help shape a future farmers deserve.
Role Overview:
This role will be responsible for developing, managing, and delivering RABI’s Individual Giving (IG) programmes across a variety of activities that support donor acquisition, retention, cultivation, and stewardship, whilst delivering excellent, engaging, and supporter-focused journeys and communications.
The successful candidate will be a creative, dynamic, and proactive fundraiser with the ability to develop compelling fundraising propositions and appeals that inspire supporters to take action. They will lead the development and delivery of multi-channel appeals and campaigns, working collaboratively with internal teams and managing external agencies and suppliers to maximise the effectiveness and impact of fundraising activity.
The role will also provide day-to-day management, direction, and support to an Individual Giving Coordinator, ensuring effective planning, delivery, and development of the IG programme.
Our Individual Giving programme incorporates one-off donations, regular giving, digital fundraising, appeals, and in-memory giving. RABI has plans for significant financial growth over the next five years, with a projected fundraising income target of £10 million.
Key Responsibilities:
- Oversee the day-to-day management and development of all Individual Giving programmes, appeals, and campaigns in line with the overall fundraising strategy, targets, and objectives.
- Develop, plan, and deliver creative and compelling fundraising appeals and campaigns, ensuring they are supporter-led, emotionally engaging, and effective in generating income from both existing and potential new supporters.
- Lead the end-to-end delivery of appeals, from concept and creative development through to implementation, monitoring, and evaluation, ensuring activity is delivered to agreed timescales, budgets, and income targets.
- Develop and manage relationships with external agencies, creative partners, and suppliers, providing clear briefs, direction, and feedback to ensure high-quality and effective outputs that support RABI’s fundraising objectives.
- Work collaboratively with agencies to develop innovative and engaging creative concepts, messaging, and content across a range of channels, ensuring a consistent supporter experience and strong fundraising proposition.
- Line manage and provide day-to-day direction, support, and development to the Individual Giving Coordinator, ensuring effective prioritisation, delivery, and achievement of agreed objectives.
- Develop and implement new Individual Giving initiatives, including supporting GDPR-compliant lead generation and supporter acquisition projects.
- Implement and continually develop excellent supporter care and stewardship processes, ensuring all donors are appropriately thanked, recognised, and engaged.
- Plan and deliver activities that identify, cultivate, and retain donors through regular communications, meaningful updates, and targeted stewardship, increasing engagement and conversion across supporter segments.
- Create, plan, and implement multi-channel, supporter-centric campaigns to drive engagement, acquisition, and income from new and existing supporters.
- Develop creative and innovative approaches to Individual Giving, identifying new opportunities, channels, and propositions to grow income and supporter engagement.
- Test, monitor, and evaluate appeals and campaigns, using performance data, insight, and supporter feedback to inform future activity and continually improve results.
- Lead on the implementation and development of new Individual Giving programmes, including raffles, lotteries, and other appropriate fundraising products.
- Strategically manage donor relationships, including identifying and maintaining a portfolio of High-Net-Worth Individuals for cultivation and developing opportunities for long-term engagement and future legacy giving.
- Utilise the CRM and other fundraising platforms effectively for data maintenance, insight, segmentation, and reporting, applying key learnings to deliver timely, targeted, and engaging communications.
- Work collaboratively with Finance to manage and process Gift Aid claims and ensure income is accurately recorded and maximised.
- Ensure all Individual Giving and fundraising activity complies with relevant legal and regulatory requirements, including GDPR and the CIOF Code of Fundraising Practice.
- Build strong working relationships across the organisation, collaborating with colleagues to ensure fundraising appeals and campaigns effectively communicate RABI’s impact and the difference supporters make to the farming community.
- Actively participate in the staff appraisal scheme and be committed to personal and professional development in line with RABI’s aims and objectives.
- Perform any other reasonable tasks as required by the Charity.
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Person Specification:
Essential:
- Demonstrable experience within a similar Individual Giving or fundraising role in the voluntary sector, with a proven track record in Individual Giving and donor management.
- Proven track record of delivering and achieving income and/or response targets from unrestricted donations and Individual Giving activity.
- Experience of developing and delivering donor recruitment, retention, cultivation, and stewardship projects from initiation through to completion.
- Experience of planning, delivering, and managing Individual Giving programmes, with the ability to create and tailor engaging, emotive, and compelling fundraising copy for a range of audiences and channels.
- Proven experience of developing and delivering successful fundraising appeals and campaigns, ideally across multiple channels.
- Experience of managing external agencies, suppliers, or creative partners, including briefing, managing relationships, providing feedback, and ensuring delivery against agreed objectives, budgets, and timescales.
- Experience of line management or providing effective day-to-day management, support, and development to colleagues.
- Strong creative skills, with the ability to develop innovative fundraising ideas and translate them into compelling supporter propositions and campaigns.
- Knowledge and understanding of targeting, segmentation, response analysis, and supporter journeys.
- Understanding of testing, validation, and the use of data and insight to evaluate campaigns and inform future fundraising activity.
- Understanding of data protection, fundraising regulations, compliance, and best practice.
- Highly organised and self-motivated, with a positive, creative, and dynamic approach to work and the ability to manage multiple projects and competing priorities.
- Excellent project management skills, with the ability to plan and deliver activity from concept through to completion.
- Strong communicator with excellent interpersonal skills, including face-to-face, telephone, written, and remote communication, alongside strong digital and IT skills.
- Experience of using CRM systems and Microsoft planning tools effectively.
- Understanding of payment and fundraising platforms, including Enthuse and JustGiving.
- Strategic thinker with a passion for fundraising and supporting the farming community.
- Empathy with the goals, values, and objectives of RABI.
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Desirable:
- Experience of working with creative, digital, media, or fundraising agencies.
- Experience of delivering integrated or multi-channel fundraising appeals.
- Experience of working within the agricultural or rural charitable sector.
- Wider knowledge of or interest in the agricultural sector.
- A full UK driving licence.
This role profile is not exhaustive and is subject to review in conjunction with the postholder, as per future developments at RABI.
Early applications are encouraged for this position as shortlisting and interviews will take place on a rolling basis. We reserve the right to close this advertisement early if we receive a suitable application prior to the deadline.
Benefits:
- 28 days annual leave plus bank holidays (based on full-time working).
- Enrolment to Nest on commencement of employment and then the opportunity to join RABI’s group pension scheme with Standard Life where RABI make contributions equivalent to 10% of your basic salary, provided you make a personal contribution of 5% (subject to successful completion of probation).
- Life assurance from day one.
- Access to our Employee Assistance Programme.
- Support with personal and professional development.
- On-site parking.
RABI is proud to be an equal opportunity employer. It aims to ensure that all employment practices secure equality of opportunity and that no prospective or current employee receives less than favourable treatment at RABI because of their sex, sexual orientation, age, race, religion, belief, ethnic origin, disability, marital, or for any other reason which cannot be shown to be justifiable. Our recruitment process is designed to ensure that individuals are selected based solely on their relevant skills, experience, qualifications, and abilities.
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