Individual Giving & Supporter Engagement Manager

Acquisition and audience growth

• Lead the development and delivery of a mass individual acquisition strategy that grows sustainable income and the supporter base through digital, paid media, direct mail, face-to-face fundraising and strategic partnerships.
• Lead the development and delivery of a church engagement and fundraising strategy that retains, grows and recruits supporters across key church audiences.
• Lead the development and delivery of the ambassador (volunteer) programme, ensuring ambassadors have the training, resources and support required to raise awareness, recruit new supporters and champion Ripple Effect's work.
• Lead the development and delivery of a small trusts strategy that strengthens existing relationships and increases income from new trust supporters.
• Lead the development and delivery of a community fundraising strategy, including schools engagement, supporter-led fundraising and local community partnerships.
• Develop audience segmentation strategies to identify high-value growth opportunities and improve acquisition performance.
• Monitor acquisition performance across all channels, optimising activity to improve conversion rates, supporter value and return on investment.
• Explore and develop strategic partnerships and new routes to market that can increase awareness, reach and supporter recruitment.
• Lead the development, delivery and optimisation of supporter acquisition campaigns, monitoring cost per acquisition, supporter lifetime value, return on investment and long-term income performance.

Budget management and financial planning

• Set, manage and reforecast income and expenditure budgets across all income generation and supporter engagement activities.
• Monitor performance against targets and KPIs to maximise income growth and return on investment.
• Develop accurate short and long-term income forecasts to support organisational planning and decision-making.
• Identify financial risks and opportunities, taking proactive action to maximise performance and income growth.

Data, insight and reporting

• Utilise audience segmentation, donor insight and a test-and-learn approach to improve acquisition performance, donor retention, fundraising income and supporter lifetime value.
• Ensure robust evaluation of all campaigns, measuring performance against KPIs, income targets and return on investment.
• Produce regular reports, forecasts and recommendations for senior leadership.
• Use CRM, digital analytics and supporter data to inform strategy, audience targeting and campaign optimisation.
• Ensure high standards of data quality, supporter record management and reporting across the team.
• Monitor supporter retention, attrition, engagement and lifetime value metrics, identifying opportunities for improvement.
• Embed a culture of data-driven decision making across fundraising activity.

Leadership and people management

• Line manage the Retention Manager, Legacy Manager and Supporter Care Manager.
• Conduct annual performance reviews and support the ongoing professional development of team members.
• Set, monitor and review team objectives, targets and KPIs in line with organisational goals.
• Embed a culture of innovation, collaboration and continuous improvement within the team.
• Lead, coach and motivate the team to deliver ambitious income and engagement targets.
• Ensure effective workload planning, resource allocation and prioritisation across the team.

Experience and knowledge

Essential

• Significant experience in individual giving, public fundraising or direct marketing fundraising, with a proven track record of delivering unrestricted income growth and supporter acquisition.
• Proven track record of delivering large-scale supporter acquisition campaigns and achieving sustainable income growth within a charity, fundraising or membership organisation.
• Strong understanding of income generation, acquisition, stewardship and supporter lifetime value, with the ability to apply insight to improve fundraising performance.
• Experience developing and delivering multi-channel fundraising campaigns, including digital, direct mail, email and paid acquisition activity.
• Demonstrable success in recruiting and retaining supporters, increasing supporter lifetime value and growing sustainable fundraising income.
• Experience leading fundraising strategy and campaign planning, with responsibility for delivering measurable income growth, return on investment and forecasting.
• Strong understanding of donor acquisition, retention, stewardship and supporter journey development, including pathways to regular giving, gifts in Wills, community fundraising and volunteering.
• Experience using audience insight, segmentation, testing and campaign analysis to optimise fundraising performance and return on investment.
• Experience managing fundraising budgets, income targets, forecasting and financial performance.
• Experience using CRM systems and fundraising data to support campaign planning, performance monitoring and supporter relationship management.
• Experience developing and managing relationships with agencies, suppliers and external fundraising partners.
• Experience working collaboratively across fundraising, communications and programme teams to deliver supporter acquisition, retention and income growth objectives.
• Strong understanding of fundraising regulation, GDPR, data protection and sector best practice.

Desirable

• Experience of community fundraising, supporter fundraising or volunteer engagement.
• Experience of church fundraising, faith-based fundraising or church engagement programmes.
• Experience managing a supporter acquisition budget and paid fundraising campaigns.
• Experience using Raiser's Edge, Access Charity CRM or similar fundraising databases.
• Understanding of international development fundraising and donor motivation.
• Experience presenting at events, facilitating workshops, delivering training or representing an organisation externally.
• Knowledge of individual giving fundraising trends, supporter acquisition techniques and supporter engagement best practice.
• Knowledge of the international development sector and the role of supporter engagement in delivering long-term impact.

Equal opportunities

Ripple Effect is dedicated to fostering an inclusive environment, and we welcome applications from all individuals, embracing diversity in all its forms.