Central and North West London NHS Foundation Trust
Infant Feeding Coordinator

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Job Overview
The purpose of the post is to strategically lead the promotion of breastfeeding initiation and continuation in Hillingdon, to improve health outcomes for mothers and babies and to contribute in reducing health inequalities and childhood obesity. The post will take the lead in developing and implementing plans that will enable Hillingdon Community Health achieve national, regional and local breastfeeding targets for its population.
The post holder will also lead and coordinate public health projects to improve health outcomes for children and families.
Main Duties of the Job
As the Infant Feeding Coordinator, you will support families during the crucial early days, weeks, and months of a baby's life. The support you provide can have a lasting impact on the health and wellbeing of babies and their families.
You will work across the Hillingdon borough to deliver an infant feeding service in collaboration with the Health Visiting teams, maternity services, GPs, children's centres, and other local partners, you will provide high-quality, evidence-based infant feeding support tailored to the needs of local families.
The successful applicant will support the ongoing implementation, embedding and evaluation of UNICEF Baby Friendly Initiative (BFI) Level 3 standards across the Health Visiting Service, contributing to service quality, clinical governance and continuous quality improvement to enhance health outcomes for babies, children and families.
Working for our organisation
Central and North West London NHS Trust expects all our employees to act in a way which shows you understand our core values and are willing to put them into practice with service users, their friends, family and carers and also other staff members.
As the Infant Feeding Coordinator we expect you to show COMPASSION, contribute to a caring and kind environment and recognise that what you do and say can make the lives of others better.
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We expect you to RESPECT everyone and acknowledge and welcome people’s differences rather than ignore them or see them as problematic.
We expect you to EMPOWER others and continually try to provide information, resources, and support to help others make their own decisions and meet their own needs.
We expect you to work in PARTNERSHIP and behave in a way that shows that you recognise that commissioners and users of our services are the people who generate and pay for our work.
Detailed Job Description And Main Responsibilities
- To develop and implement key aspects of the action plan attached to the ‘Hillingdon Infant Feeding Strategy’.
- To coordinate the implementation of Baby Friendly Initiative Standards (BFI) across the Borough ensuring support and advice are targeted and that best practice and training opportunities are shared across agencies.
- To lead the process of embedding breastfeeding within Hillingdon Community health and across Primary Care and Children’s Centres/Family Hubs.
- The post holder will act as a champion to develop the skills of the workforce through positive leadership on breastfeeding and other Public Health initiatives.
- To work with health practitioners to promote best practice in breastfeeding across Hillingdon and ensure that appropriate support mechanisms are in place for relevant staff groups to enable this to move forward.
- To deliver specialised BFI training to health staff, carers etc to enable them to deliver specific areas of care.
- To support the peer support programme in Children’s Centres/Family Hubs providing training where required.
- To attend all appropriate meetings and be a full and active member relevant to Breastfeeding Services in Hillingdon.
Please See The Job Description For The Full Details.
Person Specification
Education, Qualifications And Training
Essential criteria
- Registered Nurse/Midwife with current NMC registration
- SCPHN qualification
- BFI Breastfeeding and Relationship Building (BRB) Course
- BFI Train the Trainer – or prepared to undertake training as soon as in post


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Desirable criteria
- UNICEF Achieving Sustainability Course
- Project management qualification
- Qualification in teaching/assessing clinical practice
- IBCLC (International Board certified Lactation Consultant)
Experience
Essential criteria
- Demonstrate experience in developing and implementing new initiatives or projects and managing change
- Demonstrate evidence of professional development to actively promote and improve infant feeding and breast/chestfeeding service delivery
Knowledge and Skills
Essential criteria
- Diversity, equality and inclusion knowledge and experience
- Excellent communication skills and the ability to adapt to a variety of situations
- Physiological understanding of breast/chestfeeding and relationship building
- Ability to prioritise between competing demands on personal and professional resources
- Understanding of safeguarding procedures
- Demonstrates knowledge and experience of the parent infant relationship, identification of positive interactions and deviations
- Able to demonstrate leadership skills
- IT/keyboard and video conferencing skills including Microsoft Teams and Zoom
Personal Qualities
Essential criteria
- Able to prioritise work, manage time and work under pressure to deliver to deadlines
- Positive attitude, with a solution focused outlook
- Innovative and enthusiastic
- Commitment to self-development and to share experience with others to influence practice
Other
Essential criteria
- Must be able to meet the travel requirements of the post and be a car driver with a valid driving licence
- Flexible working to meet the needs of the service, this may be on occasions outside normal office hours
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