London Borough of Hillingdon
Infant Feeding Coordinator
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About the Role
This is an exciting opportunity to coordinate the implementation of the UNICEF UK Baby Friendly Initiative (BFI) standards across Hillingdon’s Family Hubs and Children’s Centres, supporting progress towards BFI Stage 2 and Stage 3 accreditation.
The role will strengthen infant feeding pathways, support staff training and audits, promote consistent evidence-based practice and improve access to high-quality infant feeding support for families across the service.
You will work closely with Family Hubs, Children’s Centres, Health Visiting, Maternity, Early Years services and wider community partners to ensure BFI standards are embedded within everyday practice and maintained across services.
You Will
- Coordinate the development, implementation and ongoing delivery of the infant feeding strategy in line with UNICEF BFI standards.
- Coordinate activities supporting the achievement and maintenance of BFI Stage 2 and Stage 3 accreditation, including assessments and evidence of compliance.
- Coordinate and contribute to the BFI action plan, monitoring progress, identifying risks and supporting corrective actions.
- Coordinate and support BFI audit processes, including staff audits, parent interviews and service observations.
- Work collaboratively with Health Visiting, Maternity, Early Years services, Family Hubs and Children’s Centres to promote a consistent, high-quality and evidence-based approach.
- Promote a positive breastfeeding and infant feeding culture and support equitable access for all families.
- Provide advice, guidance and training to staff to build confidence, competence and consistency in infant feeding practice.
- Coordinate training programmes, maintain staff competencies and support compliance with BFI education requirements.
- Review and continuously improve infant feeding pathways, practice and service delivery.
- Monitor and evaluate infant feeding services, including uptake and outcomes, using audits and BFI-aligned measures.
- Use data, research, parent feedback and BFI requirements to inform service development and continuous improvement.
- Work directly with families, including parents and infants, to support and promote effective infant feeding practices.
About You
You will have:
- Experience of supporting or coordinating infant feeding services and practice.
- An understanding of the UNICEF UK Baby Friendly Initiative and its standards.
- Experience of coordinating training, audits, monitoring or quality improvement activity.
- The ability to work effectively with a range of professionals and partner agencies, including health visiting, maternity and early years services.
- Strong communication and relationship-building skills, with the ability to provide advice, guidance and support to staff and families.
- The ability to use data, audit findings and feedback to identify improvements and monitor outcomes.
- A commitment to evidence-based practice and improving access to high-quality infant feeding support for all families.
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Key Outcomes
You will support the service to:
- Work towards achieving and sustaining UNICEF BFI Stage 2 and Stage 3 accreditation within agreed timescales.
- Ensure families have equitable access to high-quality infant feeding support.
- Deliver parent experiences that meet BFI standards, including a target of 80% reported confidence in infant feeding.
- Collect, monitor and analyse data required for BFI accreditation, including audit outcomes, staff competencies and breastfeeding initiation and continuation rates.
About You
About Us
We value our employees and are committed to ensuring that they enjoy a fulfilling and rewarding career with us. We understand that a happy and motivated workforce is essential for the success of our organisation. That is why we offer a wide range of employee benefits to enhance your work-life balance, financial wellbeing, health, and professional development.
Here’s a comprehensive overview of the fantastic benefits we provide:
- Flexible Working Hours – We recognise the importance of flexibility in managing your work and personal life.
- 36 Hour Week – Enjoy a standard 36-hour workweek for all full time staff.
- Generous Holiday Entitlement – increasing with length of service (for non-casual roles).
- Hillingdon Sports & Leisure – Stay active and healthy with discounts at council owned leisure centres and swimming pools across the borough.
- Salary Sacrifice Schemes – option to join schemes for cycle purchase, electric vehicle leasing and additional voluntary pension contributions (subject to scheme rules).
- Cycle to Work – Eco-friendly commuting with our cycle purchase scheme. We also provide bicycle parking, lockers, and showers at the Civic Centre.
- Local Government Pension Scheme – access to Local Government Pension Scheme and membership to the Credit Union.
- Perkbox Benefits – Access a variety of offers and discounts through our Perkbox Benefits.
- Mental Health Support and Counselling Services – Our mental health first aiders are trained to identify, understand, and help employees experiencing mental health issues. Access free 24-hour confidential advice and counselling as well as a legal advice service for you and your immediate family.
- Travel Support – Make your daily commute easier with our season ticket loans and free car parking.
- Trade Union Membership – The Council recognises UNISON, Unite, AEP and GMB and supports employees’ freedom of choice in relation to trade union membership.
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Equity, Diversity and Inclusion Statement
At the London Borough of Hillingdon, we are committed to creating a diverse, inclusive, and equitable workplace. This commitment means that all employees, job applicants and others who work for us will be treated fairly.
The aim is for our workforce to be representative of all sections of society and Hillingdon residents so we welcome applicants from a wide variety of backgrounds. We strive to ensure that our recruitment process is free from discrimination and bias, and we are dedicated to providing reasonable adjustments to applicants with disabilities.
Join us in building a workplace where everyone feels respected, able to give their best and be themselves at work, whilst contributing meaningfully to our organisation's success.
Recruitment Information
Hillingdon Council operates a guaranteed interview scheme for candidates with disabilities that meet the essential criteria for the role and wish to be considered under this scheme. We believe in the option to choose, so candidates declaring a disability have the choice to opt in for consideration under this scheme, on a ‘per application’ basis.
We are committed to safeguarding and promoting the welfare of children, young people and vulnerable groups and expect all staff and volunteers to share this commitment.
Some posts are subject to The Rehabilitation of Offenders Act 1974 (Exceptions) Order 1975 (Amendment) (England and Wales) Order 2019 and it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service.
In addition to verifying Right to Work in the UK and a new starter health questionnaire, the post is subject to the following pre-employment screening:
- Enhanced DBS Check
- Qualifications Check
- 5 years of Referencing
Please note: Priority will be given to those at risk of redundancy within Hillingdon Council. Current employees who are part of the redeployment pool must meet the essential criteria for shortlisting to be prioritised.
It may be necessary due to a high volume of applications to close this role early. We therefore recommend you apply as soon as possible to avoid disappointment.
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