Born Social
INFLUENCE MANAGER
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Influence Manager
Location: London, UK
Working Model: Hybrid Working - 3 days in the office per week. We operate a Fix + Flex model, with Wednesdays and Thursdays as our two Fix Days, when everyone is in the office, and the third day is Flex for you - either Monday, Tuesday, or Friday.
Salary: Benchmarked salary between £33,000 to £38,000 based on your level within our progression framework.
About Us
We are Born Social, a social-first creative agency that brings brand building into the social era. We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays, led by our team of social natives and brand experts, underpinned by technology.
Backed by the strength of a brilliant business that's proudly B-Corp certified, we're consistently recognised as one of the best places to work.
Our Influence team brings together Born Social’s social-first creativity with Croud’s data and media expertise. We help brands move creators from campaign add-ons to strategic partners - using creator insight, cultural understanding and genuine collaboration to build stronger brand connections. It means you’ll be part of a team shifting creators from amplifiers to strategic integrators, using creator led intelligence and genuine co-creation to build brand worlds, not just deliverables.
We’re at an exciting point in our Influence journey, and we’re looking for an Influence Manager to help shape what creator partnerships look like at Born Social. This isn’t just a campaign delivery role - you’ll help brands move beyond one-off creator activations and unlock creators as genuine partners in brand building. You will report into a Senior Influence Manager, with our Head of Influence as your team lead, becoming part of a brilliant team of 10 across London and New York.
What You'll Be Doing
Sourcing & Vetting Creators
- Using our Creator Intelligence approach, you’ll identify, research and build relationships with creators who genuinely align with our clients’ brands, audiences and objectives - from ambassador programmes to campaigns.
- As part of this, you’ll be responsible for vetting creators to ensure alignment with brand strategy and objectives, and preparing compelling pitch selections for clients to buy into, with thoughtful reasoning.
Creator Briefs
- Support Senior team in developing clear, compelling briefing documents for creators, that nail both the brilliant basics (brand education, do’s and don’ts, content inspiration) as well as creating a clear springboard for creative excellence.
- You will be responsible in both collating these briefs, but briefing them in via call or in person, providing both clarity and creative inspiration to the creator and/or their agent.
Creator Communications & Campaign Management
- You'll own day-to-day creator and talent agency relationships from the start of a partnership through to the end, providing them with key information, ensuring deadlines are met and building the ongoing relationship.
- Supporting the Senior team with campaign budget management, inclusive of recommendations for deliverable optimisation or adjustments as and when required.
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Content Management & Scheduling
- Collaborating with brand teams to provide feedback on creator content, sharing this with creators and managing edits.
- Working closely with the Strategy, Media & SMM team to ensure content is scheduled in line with wider content plans and for maximum impact.
Campaign Reporting
- Managing analytics from each creator and ensuring data trackers are up to date, getting them set up with our Creator Management Tool for ongoing measurement.
- Working with the strategy and senior Influence leads on the account to develop smart measurement frameworks that support brand performance, including but not limited to: campaign performance, sentiment analysis, and Influence brand lift.
- Working with media partners to unlock the best measurement opportunities for each creator partnership.
- Leading on providing learnings & insights to inform the campaign reports for clients.
Relationship Building & Networking
- Supporting the team with growing our network of talent & agency contacts via relationship building on existing projects, networking & attending events, and keeping up to date with up & coming creators across multiple verticals.
- Contributing to growing our roster on the Born Creator Community, our proprietary network of vetted Creator Generated Content talent.
- Recommending ways we can engage creators and agents through thought leadership, education, and events. We are nothing without our creators and relationships with talent and agents, and so supporting us in building and maintaining this is a key part of the role.
Who We're Looking For
- You are deeply passionate and knowledgeable about the current creator landscape and able to educate others on how to best harness it.
- You’re excited about the creator economy opportunity and have an interest in working with creator partners outside of campaigns and in bigger, integrated opportunities including, but not limited to, brand equity partnerships, creators as a media channel, co-creation and product development.
- You have experience of delivering seamless creator led campaigns, with strong working relationships with creators and their talent representatives.
- Brilliantly personable: communication is the lifeblood of our business. You love working with people and have a natural ability to handle challenges with charm.
- Highly organised: Influence is fast, there’s a lot of content and a lot of deadlines so the ability to run a tight ship is a must.
- You love brands and social media: you're fascinated by brands, and how they market themselves and use social media and creators to do this. You are naturally curious about the developments of the digital world and excited by its potential.
- Pride in your work: we treat our client's brands as our own and are meticulous about our approach. You will take real pride in what you deliver and always strive for perfection from attention to detail to high quality responses that inspire.
- Real drive and ambition: you'll be constantly adapting to the ever-growing world of social, and we need people who have the mindset of growth as well as the ambition to get there.
- You’ll have 1–3 years’ experience working in creator partnerships, influencer marketing or the wider creator economy (agency experience is a bonus).
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Our Values
No Grit No Pearl is our creative mantra – a single-minded statement of intent that defines how we get to great work and the standard we hold ourselves to. Because we believe the best work isn't formed instantly, they're shaped through commitment, care, and perseverance. Grit isn’t about grind - it’s about staying curious, pushing ideas, and appreciating the process to reach the Pearl - work we’re proud of, created to the highest standard that makes a lasting impact.
Our Values
- ⚡️ See Challenge as Opportunity: is about our attitude and to be very clear, this is not a value of optimism, nor is it about loving every challenge.
- ⚡️ Say It Simply: is how we communicate. Think of the basic rules of communication - honest, clear, confident.
- ⚡️ Do What You Say: is the crux of our reputation and longevity. When you join Born Social, our trust is fully given. It is yours to lose.
- ⚡️ Make Each Other Better: is about our culture of collaboration and commitment to development. We are only as good as the people around us so we all take responsibility for developing each other, as well as ourselves.
- ⚡️ Consciously Contribute: is bigger than all the others. It ensures we grow right. It broadens our focus beyond Born Social and cements our commitment to doing what’s just, not what’s easy or immediately self-serving.
Born Social 🤝 Croud
Born Social is proud to be part of Croud. Together we are a global, full service media, creative and data agency. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.
Everyone's Welcome
We celebrate different ideas, perspectives, and backgrounds here at Born Social. As an equal opportunities employer, we believe in the power of an inclusive and representative team. We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status. We don’t simply comply with the Equality Act, we go further and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.
Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
A Day in the Life with Us
We've partnered with Day of Wrk to show you what daily life is like in some of our most popular job roles. Visit their site to see content from some of our team including Social Media Managers, Motion Designer & Account Managers.
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