Wowcher
Influencer and Brand Partnership Manager
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🚀 Join the Wowcher Team - We're Hiring an Influencer & Brand Partnership Manager 🚀
Location: Kentish Town (Embrace the office vibes – 4 days a week!)
Salary: Up to £35,000 + Benefits
Are you ready to dive into the world of WOW? Established in 2011, Wowcher is the ultimate destination for unbeatable deals and unforgettable experiences in the UK.
We’ve helped thousands of people learn dog grooming, steam clean their front rooms, obtain the latest gadgets, whiten their teeth, decorate their houses, eat more healthily and even be more experimental in the bedroom…! On top of this we’ve also partnered with some of the UK’s leading brands including Graze, Build-a-Bear Workshop, Odeon, Fitness First, Diet Chef, Very.co.uk, PrettyLittleThing, Random House, EasyJet and Ocado... to name just a few!
We’re entrepreneurs at heart and love to spot a great deal! If you’re interested in being able to have a major impact on a successful, fast growing company from day 1, then read on!
Your Mission
As Influencer & Brand Partnership Manager, you'll be responsible for building and managing Wowcher's influencer, ambassador and brand partnership programme.
Working closely with the Brand, PR, Commercial and Sales teams, you'll create meaningful creator relationships, source high-quality content, develop partnership opportunities and help position Wowcher as the go-to destination where value meets adventure.
This role is focused on brand awareness, consideration, advocacy and content acquisition.
Your Tasks Include
Influencer & Creator Strategy
- Develop and execute Wowcher’s influencer and creator strategy.
- Build relationships with creators across: Travel, Beauty, Wellness, Food & Drink, Lifestyle, Experiences, Home & Electronics.
- Identify creators who align with the Wowcher brand and audience.
- Negotiate influencer partnerships and content agreements.
- Manage campaign performance and optimise creator investment.
- Build an always-on creator programme that delivers awareness and content throughout the year.
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Ambassador Programme Management
- Own and develop Wowcher's brand ambassador programme.
- Recruit and onboard new ambassadors.
- Develop and manage ambassador communications.
- Build a tiered ambassador programme.
- Activate ambassadors across campaigns and seasonal moments.
- Create reward, recognition and retention initiatives.
- Identify regional advocates to support local activity and campaigns.
Brand Partnerships & Collaborations
- Work closely with Sales and Commercial teams to unlock the marketing potential of merchant relationships.
- Identify and develop co-marketing opportunities.
- Create partnership-led campaigns and promotional moments.
- Secure added-value support, including: Product gifting, Experience hosting, Audience amplification, Content opportunities, Influencer access.
- Build annual partnership plans aligned to brand objectives.
- Develop new strategic brand relationships beyond Wowcher's existing merchant network.
Influencer Events & Activations
- Own influencer-focused events designed to generate awareness and content.
- Plan and coordinate creator experiences and influencer attendance.
- Support campaign launch events from an influencer perspective.
- Build annual creator activation plans around key trading moments.
- Ensure all influencer activity generates high-quality content opportunities.
- Strengthen creator and ambassador relationships through exclusive experiences.
Examples:
- Creator experience days
- Seasonal influencer gatherings
- Travel and hospitality experiences
- Ambassador networking events
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Content Acquisition
- Build a scalable creator-led content engine.
- Source and manage creator-generated content.
- Build and maintain a content library for marketing teams.
- Work with merchants and partners to create content opportunities.
- Manage content rights, permissions and usage agreements.
- Ensure fresh, relevant content is available across the year.
Why Wowcher is your Next Stop
Our office is like no other - it's a hub of fun and creativity!
- Flexible working - blend office and home for your ideal work-life mix
- 25 days of holiday + 8 bank holidays (plus the option to nab 5 extra days)
- Free fruit to fuel your day
- Weekly breakfast feasts every Thursday - Rise and shine! Why not grab a coffee and a pastry to start your morning.
- Wellness Wednesdays (hello, free massages!)
- Thirsty Thursday! drinks and snack trolley - kick back and relax with a cold beer or prosecco
- Games area for some friendly competition
- Benefits platform Perkbox so you can get discount and rewards across the UK!
- Monthly social events – All Bar Wowcher! get to know your awesome colleagues
- Legendary all-company parties twice a year - don't miss out!
- Cycle Scheme and Season Ticket Loan to get you moving
- Auto-enrolment pension scheme. Whilst it’s great to live in the here and now, we have to make sure we’re preparing for the future, with up to 10% employer contribution.
- Enhanced Employee Assistance Provider for confidential support and advice
- Eye Care Vouchers – we’ve got you covered!
- Store discounts across the Wowcher website (including travel deals!)
- Smart-casual dress code every day!!
Wowcher is an equal opportunity employer. We welcome applications from all backgrounds, and we're committed to building a diverse and inclusive workforce.
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