yamayoga
Influencer Communication
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If you live on TikTok and Instagram, know how to turn a values-led brand into content people stop scrolling for, and want to help build something from the very first post
What You'll Do
- Content creation: Plan, shoot, and edit short-form video content for TikTok and Instagram (Reels, Stories, carousels)
- On-camera presence: Be comfortable appearing in content yourself, talking-head videos, get-ready-with-me style content, try-on hauls, studio/behind-the-scenes footage
- Trend fluency: Stay on top of platform trends, sounds, formats, and viral mechanics, and adapt them quickly to fit our brand voice and product
- Influencer outreach: Identify UK-based yoga, wellness, sustainability, and lifestyle influencers who fit our brand
- Press/gifting packages: Coordinate and send PR/gifting packages to influencers, and manage follow-up communications
- Relationship management: Build and maintain a pipeline of influencer contacts, track outreach and responses, and manage ongoing collaborations
- Performance tracking: Monitor content performance and influencer campaign results, and report learnings back to the founder
- Brand voice: Ensure all content reflects the brand's identity as an authentic, sustainability-led, India-rooted yoga wear label entering the UK market
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What We're Looking For
- Proven experience creating content for TikTok and Instagram (portfolio or account examples required)
- Comfortable and confident on camera
- Deep, current understanding of social media trends, virality, and platform-specific content strategy
- Experience with influencer marketing - outreach, gifting, negotiation, and relationship management
- Strong written communication skills for pitching and corresponding with influencers and press
- Basic video editing skills (CapCut, Premiere Rush, or similar)
- Self-directed and comfortable working independently in a small, fast-moving team
- Genuine interest in yoga, wellness, or sustainable fashion is a strong plus
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Nice to Have
- Existing relationships with UK wellness/yoga/lifestyle influencers
- Experience launching a brand or product in a new market
- Familiarity with Indian design, textile, or wellness heritage
- Photography skills, in addition to video
Logistics
- Hours: 20 hours/week, flexible schedule with some availability for shoots/events as needed
- Location: Remote but based in London
- Reports to: CMO/Founder
- Compensation: Competitive, based on experience
- Output expectation: ~15 posts/month across TikTok and Instagram, plus ongoing influencer outreach and press package coordination
- Start date: ASAP
If this sounds like you, send your portfolio/account links and a short note on why yamayoga to reachout@yamayoga.in
Website: www.yamayoga.in
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