SMG
Influencer Manager (Boots Embedded)
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Location: Nottingham, minimum of 2 days per week in the office
Salary: From £39,000 per annum + 10% discretionary bonus
Level: Manager-level, with ownership of the supplier-funded influencer proposition
Who are we?
We’re the original pioneers in connected commerce marketing. Since 2008, we’ve been partnering with major retailers, powering global brands, and building meaningful connections with shoppers.
We simplify the mind-boggling complexity of today’s retail media landscape. We deliver impactful campaigns that connect with people where it matters. We create seamless and personalised shopping experiences. Above all, we deliver amazing results for our partners, driven by our unshakeable desire for growth. Time after time, we change the game. SMG is home to a world-class suite of commerce advertising capabilities powered by data and cutting-edge technology. We constantly push ourselves, our tech and our industry to discover innovative new ways to connect, sell and grow.
About the role
We are looking for an Influencer Manager to join Boots Media Group (BMG). While the role sits within SMG, you will be fully embedded into the Boots team, acting as the dedicated influencer expert across Retail Media.
You’ll bring together Boots strategy, supplier objectives, creator expertise and commercial opportunity to shape and deliver standout supplier-funded influencer activity. From the initial brief and strategic recommendation through to creator selection, contracting, activation and evaluation, you’ll ensure campaigns work for supplier brands while feeling unmistakably right for Boots and its customers.
Alongside leading campaign delivery, you’ll help grow the proposition commercially, build trusted relationships across Boots and its supplier partners, and explore the next generation of influencer, creator-commerce and performance-led opportunities.
What you’ll do
- Lead the strategic approach to supplier-funded influencer campaigns, translating briefs into clear, compelling strategies and activation plans.
- Recommend the right creators, platforms, formats and activation models based on the audience, objective and role within the customer journey.
- Make sure activity aligns with the wider Boots brand, social, content and influencer strategy as well as individual supplier objectives.
- Lead campaigns from brief to delivery, overseeing influencer selection, outreach, briefing, negotiation, contracting and execution.
- Build trusted relationships with supplier brands and act as their go-to influencer expert within Boots and BMG.
- Lead influencer discussions in supplier meetings, presenting strategies, recommendations, results and future opportunities.
- Take ownership of the commercial health of the proposition, negotiating creator fees, protecting margins and identifying opportunities to grow investment.
- Develop integrated opportunities across influencer events, programmes, content partnerships and emerging creator-commerce models.
- Partner closely with teams across Boots Marketing, Social, Content, Influencer, Media, Commercial and Category.
- Coach and support junior team members and establish clear best-practice standards for influencer activity.
- Bring fresh thinking from the creator economy, social platforms, affiliate and social commerce into the Boots supplier-funded influencer proposition.
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What we’re looking for
- Demonstrable experience in influencer marketing, creator partnerships, social media or integrated marketing, either agency-side or client-side.
- Strong experience independently planning and delivering influencer campaigns from brief through to execution.
- Excellent knowledge of the UK creator landscape and an understanding of how creators can influence awareness, consideration, advocacy and conversion.
- Experience negotiating creator fees, contracts, usage rights and commercial terms.
- A commercial mindset, including an understanding of margins, profitability and growing investment from clients or brand partners.
- Experience working directly with brands or clients, with confidence presenting strategic recommendations to senior stakeholders.
- Strong relationship-building skills and the ability to work effectively across multiple organisations and stakeholder groups.
- Experience coaching or supporting junior team members and setting clear standards of best practice.
- Strong organisation and project-management skills, with the ability to manage multiple campaigns and stakeholders.
- Sound strategic judgement, balancing supplier needs with the Boots brand and customer experience.
- An understanding of retail media, affiliate marketing, social commerce or performance-led creator models would be highly beneficial.
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Why SMG?
At SMG, we hire for the future, which is fast-moving and changing shape. Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us - people who are curious, ambitious, and eager to learn, whether as specialists or across teams.
We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow. At SMG, it’s not just about filling a role but building the future together.
- 10% discretionary bonus
- £1,800 yearly wellbeing fund (on top of your salary!)
- Free Headspace subscription
- £500 yearly “Uni Fund” for learning
- 4 extra Wellbeing Days off per year
- Annual Summer conference + year-round celebrations
- 4pm finishes every Friday
- Flexible and hybrid working
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