THG
Influencer Manager - MP Activewear
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About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Nutrition
THG Nutrition is home to some of the world’s most trusted and best-loved wellbeing and nutrition brands, including Myprotein, the world’s largest online sports nutrition brand, alongside Myvegan, Myvitamins, and MP Activewear.
Our brands and people exist to break boundaries — to power and empower those who want more. We move fast, challenge convention, and back ourselves to win. These values shape how we work every day.
Role: Influencer Manager
Brand: MP Activewear
Reporting to: Senior Influencer Manager
Location: THG ICON 1, 7-9 Sunbank Lane, WA15 0AF (Fully Office Based)
The Role
As Influencer Manager - MP Activewear, you will play a key role in shaping and delivering the global influencer and creator strategy for MP Activewear.
You will help build a high-performing global creator ecosystem that strengthens brand credibility, drives awareness, and supports commercial growth across priority markets. From identifying the next generation of emerging talent to developing long-term relationships with established creators and talent agencies, you will ensure MP Activewear is consistently working with the right talent, in the right markets, and delivering content that drives commercial and brand growth.
You will work closely with Brand, Social, Paid Social, E-commerce, and regional market teams to ensure influencers are an integral part of the wider global marketing strategy.
This role combines strategy, talent management, campaign delivery, and commercial performance. We are looking for someone who can think strategically, build trusted relationships, and remain hands-on in delivering work at pace.
Key Responsibilities
Global Influencer Strategy
- Own the development and execution of MP Activewear’s global influencer and creator strategy.
- Translate global brand priorities into clear, market-specific influencer plans across priority markets.
- Help local teams build relevant creator communities while maintaining a consistent international brand identity.
- Identify emerging platforms, creator trends, communities, and cultural opportunities relevant to activewear.
- Establish clear objectives, KPIs, and measurement frameworks for influencer activity.
- Lead the continued development of MP Activewear’s creator proposition, including exclusive access, product seeding, experiences, and community opportunities.
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Talent Identification and Relationship Management
- Identify high-potential influencers and creators across global markets.
- Build and maintain authentic, long-term relationships with talent and talent management teams.
- Develop a strong understanding of each creator’s audience, content style, community influence, and commercial potential.
- Manage regular communication with MP’s global influencer network and ensure creators feel valued, informed, and connected to the brand.
- Identify opportunities to develop high-performing creators from initial test activity into longer-term ambassadors and brand advocates.
- Monitor creator retention, repeat collaboration, organic posting behavior, and long-term partnership potential.
- Make clear recommendations on where to protect, develop, scale, or optimize creator investment.
Campaign and Activation Management
- Lead influencer campaigns for MP Activewear from initial concept and talent selection through to delivery, reporting, and optimization.
- Ensure global influencer activity around product launches, seasonal campaigns, key trading moments, events, and wider brand initiatives.
- Lead the global strategy of creator product seeding and community experiences, reporting against key KPIs to monitor success.
Commercial Performance and Reporting
- Own the day-to-day performance reporting for influencer activity and provide clear, actionable insights to stakeholders.
- Track and analyze relevant KPIs including reach, engagement, content performance, new customer contribution, revenue, CPA/CAC, cost of sale, and ROI.
- Present data and insights to inform future talent selection, campaign planning, and investment decisions.
- Clearly communicate performance, risks, opportunities, and recommendations to senior stakeholders.
- Continuously improve processes, tools, and ways of working across the global influencer programme.
About You
You will ideally have:
- 3-5 years’ experience in influencer marketing, talent management, social media, PR, partnerships, or a related field.
- Experience supporting or managing influencer programmes across multiple markets.
- Proven experience building and maintaining strong relationships with creators, agents, and talent managers.
- Experience negotiating influencer partnerships, fees, deliverables, usage rights, and exclusivity.
- A strong understanding of Instagram, TikTok, and YouTube, with the curiosity to identify opportunities on emerging platforms.
- Experience measuring influencer performance and turning data into clear recommendations.
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What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
- Access face-to-face and virtual appointments with our in-house GP.
- Access our 24/7 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
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