Leo UK
Influencer Manager
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Influencer Manager | Leo Burnett
We’re growing - fast. As our clients lean further into social, creators and culture, influencer is becoming an increasingly important part of how brands connect with people. We’re looking for an Influencer Manager to help us make that work brilliant - culturally relevant, creatively ambitious and genuinely native to the platforms and communities we’re speaking to.
This is a great opportunity for someone who knows the creator landscape inside out, has strong creative judgement and loves turning a great idea into work that people actually want to engage with.
What you’ll be doing...
- Own the end-to-end delivery of influencer campaigns, from the initial idea through to go-live and reporting
- Identify and build relationships with the right creators, balancing reach, relevance, audience and creative fit
- Lead creator and agent outreach, negotiations, briefing and day-to-day relationship management
- Work closely with creative, strategy and social teams to shape ideas and make sure they work naturally within the creator space
- Stay close to platform trends, creator behaviour and internet culture, bringing fresh thinking and opportunities into campaigns
- Monitor campaign performance and engagement, using insights to understand what worked and help shape future activity
- Manage the detail behind campaigns, including budgets, timelines, contracts, usage rights and finance tracking
- Build and maintain a strong, diverse network of creators and talent that we can tap into across future campaigns
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What we’re looking for...
- Around 3–5 years’ experience in influencer, social, PR, talent or a closely related agency environment
- A strong understanding of platforms including TikTok, Instagram and YouTube, and how content and audiences behave differently across each
- Experience managing influencer campaigns from brief through to delivery, with the ability to juggle multiple projects and stakeholders
- Strong creative judgement and an instinct for what feels natural, engaging and culturally relevant in-feed
- Highly organised and detail-focused, with the ability to work at pace without losing sight of the bigger picture
- A confident communicator who enjoys building relationships with both clients/internal teams and creators, agents and talent
- Culturally curious and genuinely plugged into the creator landscape, with a passion for social, emerging talent and internet culture
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If you’re someone who is constantly spotting new creators, noticing what’s starting to trend before everyone else catches on, and thinking about how brands can show up in culture in a more interesting way, we’d love to hear from you.
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