Into Games
Influencer Marketing Coordinator - Indie Gaming
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Influencer Marketing Coordinator - Indie Gaming
Part-time (15 hours per week) - 6 month contract
Living wage
About Us
Into Games is the social mobility charity for the games industry, working to help young people and career seekers from working class backgrounds learn about and build careers in games. Our work covers the entire UK, from the moment someone finds out about a career in games, through to landing their first job. We’ve helped tens of thousands of young people learn more about games careers, and hundreds find meaningful paid work.
About Slow Game Club
Slow Game Club is the premium subscription club for indie games, where every penny raised goes to charity. Every month for a year, get access to a critically acclaimed indie game, a community to discuss and review the game with, and a live podcast with the developers of every title.
We work with some of the most acclaimed publishers and studios across the globe, including Panic (Thank Goodness You’re Here!, Big Walk, Untitled Goose Game), Annapurna Interactive (Stray, Wanderstop, Mixtape), and Akupara Games (Cabernet, Sorry We’re Closed).
Overview
Help the premium book club for indie games that raises every penny for charity get into the hands of content creators across the globe.
We are looking for a highly organised and passionate Influencer Marketing Coordinator to support our growing creator ecosystem.
This role goes beyond simple influencer research. You will play a key role in identifying promising creators, maintaining the quality of our creator network, supporting campaign execution, and helping us build long-term relationships with creators worldwide. You’ll do all of this as part of an innovative indie game subscription club that raises money for a national charity.
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The ideal candidate is proactive, excited about working in the creator space, enjoys a good spreadsheet, has experience in supporting creator campaigns or influencer marketing projects, and is passionate about indie games and creator culture.
Key Responsibilities
Creator Management
- Research and identify creators aligned with campaign requirements for Slow Game Club on Instagram, Tiktok, Twitter, Reddit, Discord and more.
- Evaluate creator profiles based on content quality, audience fit, engagement, and brand alignment
- Build a Slow Game Club PR Kit, including assets, copy, post suggestions and more
- Manage an internal database of global content creators and maintain accurate creator and campaign records
Creator Campaigns
- Test targeted mini creator campaigns that result in sales for Slow Game Club memberships
- Analyse campaign submissions (including comments and shares) and distill into concise reporting for future campaigns
- Contribute to the wider Creator Strategy for Slow Game Club 2027
What We’re Looking For
- Experience with executing influencer marketing campaigns
- A love for short form video content creation/an active personal social media following.
- Passion for playing, talking about, and creating content for indie games.
- Commercially minded - you can spot opportunities where creator partnerships and campaigns could lead to sales opportunities.
- Strong sense of ownership, accountability, and proactivity.
- Confident working asynchronously with a global, remote team.
- Passion for improving opportunities for access to careers in the games industry.
What You'll Gain
- Hands-on experience working with global gaming brands, game studios and publishers
- Exposure to influencer marketing operations on a leading game subscription product
- Opportunity to develop creator scouting, campaign management, and strategic thinking skills
- Direct involvement in real campaigns and business decisions
- Potential for long-term growth within the company
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Success in This Role Looks Like
- A database of hundreds of UK, US, and global content creators and influencers enthusiastic to support Into Games and Slow Game Club
- Successful mini creator campaigns that result in direct sales of Slow Game Club memberships
- A comprehensive, accessible PR Kit for Slow Game Club that includes everything a creator needs to support a campaign and explain Into Games charitable work
Time Commitment
- 15 hours per week
- Hours should be spread throughout the week Monday to Friday.
- Must be able to commit to at least one hour per week of meetings in BST time zone.
This is a part-time, freelance, remote position.
As a charity focused on social mobility and the belief in equity of opportunity for individuals pursuing their dream career - we encourage anyone, no matter their background, to shoot their shot and apply for the role. We take all serious applications seriously.
Take your time with your application, ensure you know exactly what we’re looking for, and let your skills do the talking. If it matches what we’re looking for - we’ll be in touch for an interview!
Please submit your CV, cover letter/email, and any relevant portfolio or case studies showcasing your experience in influencer marketing to brandon@intogames.org. If you could submit a video introducing yourself and why you want to work at our company, that would be a big plus!
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