PURESEOUL
Influencer Marketing Specialist
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POSITION OVERVIEW
Position: PR & Influencer Coordinator
Location: Holborn, in-person required, not a remote position
Schedule: Full-time (Monday - Friday, 8:00 to 4:30)
Salary: Starting from £33,000
We are seeking a creative and detail-oriented PR & Influencer Coordinator to join our team. This role is a blend of hands-on press office activity and strategic influencer marketing, designed to grow PURESEOUL's brand awareness and deepen our cultural relevance in the UK market.
Key Responsibilities
Influencer Coordination
- Influencer Campaign Management: Lead influencer partnerships from end-to-end from product seeding and gifting to paid collaborations. You will brief campaigns, manage deliverables, and report on results across TikTok, Instagram, YouTube, and emerging platforms.
- Partnership Negotiation: Build and manage relationships with influencers, agencies, and external partners. You will negotiate contracts, budgets, and timelines to ensure favourable agreements for PURESEOUL.
- Product Mailers & Launches: Oversee new launch send-outs and large-scale gifting campaigns, ranging from 100 to 1,000 recipients. You will also support PR activations, product events, and influencer experiences.
- Database & Community Building: Maintain and update PURESEOUL's influencer and media databases. You will nurture relationships with creators at all levels, from nano-influencers to high-profile talent, ensuring long-term advocacy.
- Performance Tracking & Reporting: Monitor campaign KPIs such as engagement, EMV, and conversions. You will provide weekly and monthly updates, highlighting insights and learnings for the wider business.
- Budget & Administration: Manage purchase orders, track spend, and ensure budgets remain on target. You will also coordinate invoices, payments, and stock levels across campaigns.
- Cross-Functional Collaboration: Work closely with social, brand, and global teams to ensure influencer and PR activity is fully integrated into wider marketing campaigns.
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PR and Press
- Media Relations: Build and nurture relationships with beauty editors, journalists, and media outlets to secure consistent and high-quality coverage for PURESEOUL and our brands.
- Press Office Management: Oversee incoming media requests, manage product loans, imagery, samples, and ensure timely and accurate responses.
- Copywriting: Draft, proof, and distribute press releases, media alerts, and storytelling content. Support the wider marketing team with copywriting needs across campaigns, influencer communications, and event materials, ensuring all messaging aligns with PURESEOUL's tone of voice.
- Press Materials: Write compelling brand stories, product descriptions, Q&As, and media pitches that highlight our expertise in K-Beauty and support broader marketing and social storytelling
- Trend Spotting: Keep ahead of industry trends, emerging journalists, and cultural conversations relevant to K-Beauty and skincare
Who You Are
- Experienced in PR & Influencer Marketing: You have 2+ years of relevant experience with a strong understanding of both media relations and influencer partnerships.
- Data-Driven & Results-Oriented: You're confident using influencer and PR tools, and you know how to turn campaign data into actionable insights.
- A Strong Communicator: You write and speak with clarity, whether drafting press materials or negotiating with partners.
- Highly Organised: You thrive on juggling multiple projects, balancing deadlines, and keeping budgets on track.
- Commercially Savvy: You understand the business side of influencer marketing and can confidently negotiate value-driven partnerships.
- Collaborative & Proactive: You're a team player who contributes ideas, takes initiative, and thrives in a fast-paced environment.
- Passionate About Beauty & Culture: You keep up with trends, know what's happening in the beauty and social media space, and are eager to bring fresh ideas to PURESEOUL.
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PERKS & BENEFITS
- Employee discount: 20% discount across online and offline stores.
- Holiday entitlement: 30 days pro rata.
- Casual dress code: Comfy and casual dress environment.
- Pension scheme: Company pension (5% employee, 3% employer).
- Professional development: Opportunities for growth and development.
- EAP Platform: Access to well-being and therapy sessions.
- BrightXchange discounts: Cashback, vouchers, and exclusive discounts.
Due to the high volumes of applications that we receive, we are regrettably unable to personally reply to them all. Therefore, we will only contact successful applicants within a period of two weeks.
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