Local Market & Cross-Functional Collaboration

• Provide coordination support between Global and local influencer initiatives, ensuring alignment with regional plans and activities.
• Assist in reviewing local influencer proposals, collecting data on performance, and maintaining KPIs and benchmarks.
• Work closely with internal partners (e.g., Masterbrand, Games Marketing, Creative Services, PR, Communications, and Paid Media) to support integrated influencer programs.
• Support the procurement and management of influencer talent for events, activations, and content opportunities.

Influencer, Creator & Talent Management

• Help maintain relationships with influencers, creators, and their representatives to support ongoing collaboration opportunities.
• Assist in developing influencer briefs, creative content outlines, and social media copy aligned with campaign objectives.
• Support contracting and coordination of influencer deliverables, rights management, and scheduling.
• Provide logistical and onsite support during talent appearances or activations as needed.

Influencer Operations

• Support the global code seeding program by assisting with list management, shipment coordination, and performance tracking.
• Help manage product inventory and requests for influencer programs, ensuring timely delivery and proper documentation.
• Maintain project trackers, reports, and team asset libraries.
• Assist in preparing presentation materials and campaign templates for internal and external use.

What we’re looking for

• Strong organizational, communication, and relationship-building skills.
• Ability to manage multiple projects simultaneously and adapt to shifting priorities.
• Analytical mindset with the ability to interpret data and identify actionable insights.
• Strong attention to detail and ability to execute under deadlines.
• Proficiency in Microsoft Office (PowerPoint, Word, Excel), Outlook, and collaboration tools.
• Familiarity with social media platforms, influencer marketing trends, and content creation processes.
• Ability to work effectively within a team environment and build collaborative internal/external relationships.
• Demonstrates sound judgment and professionalism when managing confidential or time-sensitive information.

Required Experience

• 3-5 years of experience in influencer marketing, brand partnerships, or related fields (gaming, entertainment, or agency experience preferred).
• Strong understanding of digital content, social platforms, and influencer ecosystems.
• Experience supporting or coordinating marketing campaigns involving influencers or creators.
• Bachelor’s degree in Marketing, Communications, or a related discipline preferred.

Candidate Preferred Qualities

• The ideal candidate is organized, proactive, and thrives in a dynamic environment.
• They demonstrate curiosity for pop culture, gaming, and emerging trends, and can collaborate effectively across teams and geographies.
• Solution-oriented and adaptable when challenges arise.
• Strong verbal and written communication skills.
• Team player who contributes to a positive, creative, and inclusive work culture.
• Motivated self-starter who exercises judgment to determine appropriate action in varied situations.
• Passion for gaming, entertainment, and the PlayStation brand.

Benefits

• Discretionary bonus opportunity
• Hybrid working model (FlexModes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.