BOLDCUBE
Influencer & Social Media Manager
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ABOUT BOLDCUBE:
BOLDCUBE is a British brand making fun, affordable scooters that help kids build independence and get outdoors. Our scooters are modular, so they're easy to repair and built to last.
We sell online and in store across 30+ countries and our community has grown a 12M+ TikTok hashtag and 10,000+ reviews. Now we want someone to grow that community even further.
ABOUT THE ROLE:
You'll be the person who keeps BOLDCUBE's creator community and social channels running day to day. You'll find and sign up family and parent creators, keep them happy, brief them on content, and turn what they make into great posts across Instagram, TikTok, YouTube and Pinterest.
This is a hands-on role. You'll work to a plan set by [Marketing Lead / Founder] and own the delivery: outreach, gifting, scheduling, community replies and reporting. It suits someone organised, chatty and at home in the creator world who wants to grow with a fast-moving consumer brand.
WHAT YOU'LL DO:
Influencer outreach:
- Find and reach out to family, parenting and kids' lifestyle creators across Instagram, TikTok and YouTube.
- Run our gifting programme: shortlist creators, agree what they'll post, and arrange scooter send-outs.
- Negotiate the occasional paid deal within an agreed budget.
- Keep a tracker of every creator contacted, gifted and posted, so nothing slips.
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Influencer community:
- Be the main point of contact for our creators, answering questions and keeping relationships warm.
- Turn one-off gifting into long-term ambassadors who post again and again.
- Make sure all content follows UK advertising rules (clear #ad and #gifted labels) and is safe and appropriate for content featuring children.
Social media:
- Plan, schedule and post content on Instagram (keeping the grid on brand), TikTok, YouTube and Pinterest.
- Reply to comments and DMs and keep our audience engaged.
- Spot trends and sounds early and suggest ways BOLDCUBE can jump on them.
- Report monthly on reach, engagement, creator posts and sales where we can track them.
Content:
- Write clear briefs for creators and UGC makers.
- Collect, review and organise creator content, and secure permission to reuse it on our channels and ads.
- Pick the best creator content for social, the website and marketplaces.
Partnerships:
- Support outreach to brand collaboration partners, schools, charities and events.
- Help with admin and follow-up for retail and stockist partners alongside the sales team.
- Keep partnership activity organised and reported back to the team.
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What you'll bring:
Essential:
- At least 2 years experience doing influencer outreach, in-house or at an agency.
- A track record of building creator relationships, with examples of campaigns or gifting programmes you've run.
- Hands-on experience running brand social accounts on Instagram and TikTok.
- Experience briefing creators or UGC makers and giving clear feedback.
- Strong written communication: friendly DMs, clear briefs, tidy emails.
- Very organised, comfortable juggling lots of creators and deadlines at once.
- Working knowledge of UK influencer advertising rules (ASA/CAP disclosure).
Nice to have:
- Experience with kids', family or parenting brands.
- Basic content skills (Canva, CapCut or similar) for quick edits.
- Familiarity with influencer tools, scheduling tools or a CRM.
- Experience with YouTube or Pinterest for brands.
- Any partnerships, events or retail marketing experience.
What we offer:
- £30,000–£35,000 depending on experience.
- Hybrid working from our London office, in Oxford Street (4 days a week in the office)
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