What you'll do:

• Develop insight-led influencer strategies that align creator activity with broader communications and business objectives.
• Build audience frameworks and creator ecosystems, identifying the right mix of influencers, experts, advocates, and community voices.
• Shape cross-platform influencer strategies across social, video, podcast, live, and emerging channels.
• Lead influencer planning, creator selection, partnership frameworks, and content strategies that drive effective creative work.
• Provide senior counsel on creator partnerships, governance, compliance, brand safety, and influencer risk management.
• Build trusted client relationships, leading workshops, presentations, and strategic discussions.
• Drive organic growth and new business opportunities, including pitch and proposal development.
• Partner with PR, creative, paid, corporate affairs, and analytics teams to deliver integrated campaigns and measurable business impact.

Experience that contributes to success:

• Senior Experience: A proven track record leading influencer marketing, social media within an agency or client-side environment.
• Set Strategic Standards: Contribute to best practice across influencer planning, creator selection, audience strategy, cultural insight, governance, and measurement.
• Influencer Tech Stack & Analytics: Hands-on familiarity with influencer discovery, social listening, and analytics platforms (e.g., CreatorIQ, Brandwatch, Traackr, or equivalent).
• Communications & Presentation Skills: Excellent written and verbal communication skills with the ability to navigate complex stakeholder landscapes and articulate creative strategies with clarity and authority.
• DEI & Inclusive Culture: A commitment to fostering an inclusive work environment, championing diversity in creator representation and team talent.

#LI-CY1

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation, and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that, we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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