Bitget Wallet
Influencer&Affiliate Marketing Growth Manager – EN Markets
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About us
Bitget Wallet is the non-custodial crypto wallet designed to make crypto simple and secure for everyone. With over 80 million users, we bring together a full suite of crypto services, including swaps, market insights, staking, rewards, DApp exploration, and payment solutions. Supporting 130+ blockchains and millions of tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges. Backed by a $300+ million user protection fund, it ensures the highest level of security for users' assets.
Responsibilities
- Source, evaluate, and manage crypto KOLs, X creators, YouTubers, Telegram/Discord community owners, trading groups, and affiliate partners across EN markets.
- Build and maintain a high-quality partner pipeline, segmented by market, audience profile, content format, trading influence, and conversion potential.
- Plan and execute influencer and affiliate campaigns, including outreach, negotiation, briefs, deliverables, budgets, referral links, tracking, and reporting.
- Activate KOLs and partners around product launches, campaigns, and key market narratives.
- Evaluate partnerships based on measurable outcomes, including qualified traffic, registrations, activations, trading volume, retention, and ROI—not only views or impressions.
- Establish and optimize affiliate workflows, including partner onboarding, commission structures, tracking links, campaign materials, and performance reviews.
- Manage and coach BD team members, helping them improve KOL outreach, partner screening, campaign execution, and partner activation.
- Set clear team workflows and performance standards; review pipeline progress, campaign quality, and partner performance regularly.
- Work closely with Growth, Product Marketing, Content, Product, and Community teams to align partner campaigns with EN market priorities.
- Ensure all KOL and affiliate content follows brand guidelines, approved product messaging, and compliance requirements.
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Requirements
- 3+ years of experience in influencer marketing, affiliate marketing, partnerships, BD, or growth in crypto, Web3, trading, fintech, or exchanges.
- Strong understanding of English-speaking crypto communities, including Crypto Twitter/X, Telegram, Discord, YouTube, trading groups, and affiliate ecosystems.
- Existing relationships with EN-market crypto KOLs, trading communities, creators, or affiliates are strongly preferred.
- Proven experience delivering KOL or affiliate campaigns with measurable acquisition, activation, trading-volume, or revenue results.
- Strong commercial judgment and ability to assess partnership ROI, audience quality, brand fit, and conversion potential.
- Prior experience managing or mentoring BD, partnership, or influencer-marketing team members.
- Excellent English communication, negotiation, and project-management skills.
- Crypto-native, highly proactive, organized, and comfortable working in a fast-paced environment.
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