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Company Description
Yral Foods is a global food brand that brings authentic Indian flavors to customers worldwide through a diverse range of dry snacks, spices, dry fruits, ready-to-cook meals, long-shelf-life sweets, breakfast items, and traditional tea and coffee. Founded in 2024, the company focuses on delivering premium-quality products that meet the needs of both households and businesses. Yral Foods is committed to preserving traditional recipes while ensuring consistent taste, safety, and convenience. The company values creativity, cultural connection, and strong partnerships with creators to expand its reach and engage diverse audiences.
Role Description
This is a remote, contract role for Influencers who will create and share engaging content that promotes Yral Foods products across social media platforms. Day-to-day tasks include planning and producing posts, stories, reels, and videos, showcasing product usage, recipes, and lifestyle content aligned with the brand’s voice. Influencers will collaborate with the marketing team on campaign concepts, participate in product launches or seasonal promotions, and provide performance insights based on audience engagement and feedback. The role also involves maintaining consistent communication with the brand, adhering to content guidelines, and upholding transparency and authenticity in sponsored content.
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Qualifications
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- Strong social media presence and content creation skills, including planning, filming, and editing short-form and long-form content.
- Experience in audience engagement, community building, and managing interactions such as comments, messages, and live sessions.
- Ability to align content with brand guidelines, follow campaign briefs, and collaborate effectively with marketing or brand teams.
- Familiarity with performance metrics (reach, engagement, click-throughs) and basic analytics tools to optimize content.
- Interest in food, cooking, or lifestyle content, with the ability to feature Indian flavors and products in an appealing way.
- Reliable access to suitable filming equipment (smartphone or camera), stable internet, and appropriate recording environment.
- Professional communication skills and the ability to meet content deadlines and contractual commitments.
- Prior influencer, creator, or brand collaboration experience is beneficial but not strictly required.
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