Edge Computers Ltd
Information Technology Sales Executive
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Company Description
Edge Computers Ltd are an IT Reseller specializing in the Education & SMB market. Our unique selling point is offering zero-cost 1:1 device programmes and digital transformation strategies, as well as designing ICT refreshes and requirements that levy vendor promotions to UK education organizations, SMB, CEP & the Public Sector. We also provide carbon-conscious IT products by renewing IT equipment for re-use including packaging to minimize our and out clients' carbon impact.
We are authorized Microsoft, HP, Lenovo, Acer, Dell, ASUS, Google, Intel partners. We also provide hardware & professional training, Services Software in the UK.
Role Description
Job description
We are looking for a passionate and enthusiastic experienced IT Sales Executive.
Professional Profile
Experienced IT Sales Executive with a proven background in IT sales, successfully developing long-term client relationships and delivering technology solutions that meet business objectives. Experienced in identifying customer requirements, providing tailored IT hardware, software, and managed service solutions, and managing the full sales cycle from initial enquiry through to account management and after-sales support.
Strong commercial awareness with the ability to understand customer challenges, recommend cost-effective solutions, and consistently deliver excellent customer service. Confident in generating new business opportunities, maintaining existing accounts, preparing quotations, negotiating contracts, and working towards sales targets.
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Excellent communication and interpersonal skills, with the ability to build trust with customers at all levels. A proactive and results-driven professional who thrives in fast-paced environments and enjoys helping organizations implement technology that improves productivity and efficiency.
Example of Typical Progression & Measurement Plan
Months 1: Onboarding & Product Knowledge
Objectives
- Complete company induction and sales training.
- Develop a strong understanding of the company's products, services, and target markets.
- Build knowledge of CRM systems, sales processes, and internal procedures.
- Shadow experienced sales executives and begin handling customer enquiries.
Performance Measures
- Completion of all mandatory training.
- Product knowledge assessment.
- CRM accuracy and activity levels.
- Customer feedback and manager review.
Months 2–4: Building the Sales Pipeline
Objectives
- Generate new business opportunities through outbound prospecting.
- Qualify leads and schedule customer meetings.
- Produce quotations and proposals.
- Begin achieving individual sales targets.
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Performance Measures
- Number of outbound calls and emails.
- Qualified opportunities created.
- Quotations issued.
- Conversion rate from enquiry to sale.
- Monthly sales revenue.
Months 5–12: Developing Customer Accounts
Objectives
- Manage an allocated portfolio of customers.
- Increase repeat business and account value.
- Identify cross-selling and upselling opportunities.
- Build long-term customer relationships.
Performance Measures
- Revenue against target.
- Gross profit achieved.
- Customer retention rate.
- Customer satisfaction.
- Repeat business generated.
Ongoing Development
Successful IT Sales Executives are expected to continue developing their product knowledge, maintain strong customer relationships, consistently achieve or exceed sales targets, and contribute to the overall growth of the business. Progression opportunities may include Senior IT Sales Executive, Business Development Manager, or Sales Team Leader.
Key Performance Indicators (KPIs)
- Monthly sales revenue.
- Gross profit margin.
- New customer acquisition.
- Customer retention.
- Sales conversion rate.
- Number of qualified opportunities generated.
- Average deal value.
- CRM accuracy and activity.
- Customer satisfaction and service levels.
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