Role Overview

Our Insight & Effectiveness team sits at the heart of how we help clients find Relative Advantage. We use research, data, measurement and audience understanding to inform better decisions, sharper strategy and more effective media investment.

Our entrepreneurial spirit allows you to get out what you put in. We understand the importance of curiosity, clarity and innovation, and pride ourselves on doing things differently; whether that means challenging a brief, finding a sharper way to measure success or turning complex evidence into a clear recommendation.

Working at Bountiful Cow is fast paced. Your days will be varied and rewarding.

Responsibilities

Client Delivery

• Work closely with client teams, strategy, planning and activation specialists to deliver clear insight, measurement and effectiveness recommendations.
• Lead the design, management and interpretation of research projects, including brand tracking/uplift studies, audience profiling, segmentation, creative testing, concept testing and campaign evaluation, with experience delivering projects from start to finish.
• Guide the medium- and long-term insight agenda for clients, helping them understand their audiences, categories, competitors and opportunities for growth.
• Be a trusted expert, comfortable presenting evidence, implications and recommendations to experienced clients.
• Help inform measurement frameworks that connect media activity to brand and business outcomes.
• Turn complex data and research findings into compelling stories, clear recommendations and practical next steps.
• Manage day-to-day delivery across insight projects, including briefs, suppliers, timelines, outputs and quality control.

Agency

• Help make us known for Relative Advantage.
• Set the bar for quality – don’t let anything you touch leave the building unless it’s excellent.
• Embody Relative Advantage and our three values: No Sacred Cows, Don’t Follow The Herd, and No Bullsh*t.
• Support and guide junior team members.

Skills & Experience

We’re looking for someone with:

• Prior experience in media research, audience insight, and measurement across a variety of clients and categories.
• A strong understanding of how insight can inform media strategy, planning, creative development and business decision-making.
• Experience designing, managing and interpreting quantitative and qualitative research, including surveys, audience profiling, segmentation, brand tracking, creative evaluation and concept testing, with the ability to own projects in full.
• Experience contributing to new business pitches and growth opportunities by shaping insight-led responses, identifying revenue opportunities and helping demonstrate the value of Insight & Effectiveness.
• High confidence using industry and proprietary insight tools such as TGI, IPA TouchPoints, YouGov Brand Index, social listening, survey platforms and other audience or market data sources.
• Strong numeracy, analytical rigour and attention to detail, with the ability to turn data into clear, commercially useful recommendations.
• Ability to think strategically, challenge received wisdom and identify creative solutions to client briefs, demonstrating technical knowledge and the skill to balance budgets, objectives and timeframes.
• An interest in people, culture and behavioural science, with the ability to use human understanding to explain what people think, feel and do.
• Experience using survey and social, or other data, to inform measurement approaches, uplift studies, campaign analysis and effectiveness reporting.
• Excellent written and verbal communication skills, including the ability to simplify complex findings and present confidently to clients and internal teams.
• Experience building compelling PowerPoint decks, reports and narratives that move from evidence to implication to action.
• Personable and able to build strong relationships with clients, internal teams, research partners and data suppliers. This role will involve managing other team members, so management experience will help.