dmg::media
Insights & Data Analyst
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Insight & Data Analyst
Location: Mail Metro Media Headquarters, HSK, London/ or MMM Office, Manchester
Contract Type: Full Time/Permanent/Hybrid
About Mail Metro Media
Mail Metro Media is the advertising home of some of the UK’s most engaged newsbrands: Daily Mail, The Mail on Sunday, MailOnline, Metro, The i Paper, New Scientist, and The Telegraph (print products). The team provides a single point of contact across print, digital, audio, video, and social, allowing agencies and advertisers easy access to the millions of consumers who engage with dmg media’s brands every day.
Main Responsibilities
Key Purpose
- Deliver market leading category and event-based market research
- Deliver insights that prove the effectiveness of advertising campaigns with Mail Metro Media
- Providing actionable audience insights for reactive and proactive brief responses
- Create compelling insight-focussed sales materials
- Extract insights from our Matters reader community through qualitative and quantitative research
- Bringing insight to life through effective storytelling
Accountable for
- Extracting insights from our third-party sources of insight (i.e. TGI, Mintel, PAMCo)
- Extracting insights from our first-party sources of insight (i.e. reader community, Google Analytics)
- Assisting in the day-to-day management of our reader community (i.e. writing tasks, setting up tasks, responding to readers, delivering community newsletters)
- Writing, scripting, and launching surveys
- Delivering campaign effectiveness studies from start to finish (i.e. writing, scripting, launching, analysing and presenting the results to clients)
- Day-to-day management of specified advertiser category (i.e. charities, lotteries). This includes building relationships with key internal stakeholders, receiving briefs, and presenting results.
- Updating marketing decks with the latest audience stats
- Providing the relevant insights for brief responses and subsequent reach and frequency analysis.
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Person Specification
Experience
- Knowledge of / experience with using industry insight tools (i.e. TGI, Mintel, Telmar, PAMCo)
- Knowledge of / experience of qualitative research (i.e. writing discussion guides, interviews, focus groups etc)
- Knowledge of / experience of quantitative (i.e. questionnaire design, analysis techniques)
- Knowledge of / experience digital analytic software (i.e. Google Analytics)
- Knowledge of the advertising marketplace
Skills
- Strong mathematical and analytic skills
- Strong knowledge of different AI tools and their use cases
- Problem solving
- Strong excel skills
- Enthusiasm and keen to learn
- Skilled in data visualisation
- Confidence in presenting
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What We Offer
- The opportunity to work within one of the UK’s most prominent and high-traffic digital publishing environments
- A collaborative, fast-paced team with genuine scope for progression and responsibility
- Exposure to the full breadth of the programmatic and digital advertising ecosystem
- Training and development support
- Competitive salary, benefits package, and hybrid working arrangements
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
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