Azerion
Insights & Research Manager
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Azerion
Azerion is a global digital entertainment and media platform, combining creative and technology to deliver brand performance and monetise publishers. With over 1,250 employees across nearly 30 global offices, Azerion is headquartered in Amsterdam and is one of the world's fastest-growing digital companies. We own the creative and technology in our platform, offering our partners unrivalled audience insight, brand safety, efficiency and effectiveness.
The Role
The Insights & Research Manager will be responsible for delivering high-quality audience, market and brand research that supports Azerion’s commercial, marketing and growth strategies in the UK.
This is a hands on role for someone who is confident working directly with research platforms, building bespoke surveys, analysing complex datasets and turning research into clear, compelling and commercially relevant insights.
The role will sit at the heart of the Growth Team, working closely with Sales, Client Success, Creative and Marketing to ensure that client briefs, RTBs, pitches, proactive opportunities and go-to-market activity are grounded in strong audience understanding and robust research.
The successful candidate will be comfortable moving between hands on research execution and strategic storytelling — whether that means building a bespoke survey, analysing audience behaviour in GWI, interpreting YouGov data, running a brand tracker or translating findings into a client-facing presentation.
Azerion’s existing Insights & Strategy remit places research and data intelligence at the centre of commercial activity, including bespoke research projects, audience analysis and insight-led responses to briefs.
Job Responsibilities
Research & Insight Delivery
- Lead the delivery of bespoke research projects across key clients, sectors and commercial opportunities.
- Design and build bespoke surveys from brief through to fieldwork, analysis and presentation.
- Use research platforms such as Peekator, YouGov, GWI, Audiense, Azerion’s DMP and other relevant tools to generate audience and market insights.
- Build questionnaires, define target audiences and ensure research design is robust and commercially relevant.
- Analyse quantitative and qualitative research outputs to identify meaningful patterns, behaviours and opportunities.
- Combine multiple data sources to create a more complete view of audiences, categories and markets.
- Ensure research is accurate, credible and appropriate for the questions being asked.
- Develop repeatable research frameworks that can be used across priority verticals and client categories.
Bespoke Surveys & Research Methodology
- Own the creation and delivery of bespoke client and market surveys.
- Translate commercial or client questions into effective research objectives and questionnaires.
- Define sampling criteria, audience segments and survey structures.
- Set up and manage research studies directly within relevant platforms.
- Work with external research partners where appropriate, while retaining ownership of methodology and outputs.
- Ensure survey questions are unbiased, clear and structured to generate useful insights.
- Analyse survey results and identify the findings most relevant to client and commercial objectives.
- Create clear recommendations from research rather than simply reporting data.
Brand Tracking & Effectiveness
- Manage and develop brand tracking programmes for Azerion and clients where relevant.
- Support the design and implementation of pre- and post-campaign brand studies.
- Measure brand metrics including awareness, consideration, preference, perception, intent and other relevant KPIs.
- Analyse brand tracker results over time to identify meaningful shifts and trends.
- Work with campaign and performance data to understand the relationship between media activity and brand outcomes.
- Develop clear benchmarks and reporting frameworks for brand effectiveness.
- Turn brand measurement findings into actionable recommendations for clients, Sales and Marketing.
- Help identify opportunities to strengthen Azerion’s measurement proposition.
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Audience Intelligence
- Develop detailed audience profiles using first-party, platform and syndicated research data.
- Use tools such as GWI and YouGov to understand consumer attitudes, behaviours, media consumption and purchase intent.
- Identify audience segments and insights that can strengthen campaign planning and commercial proposals.
- Support Sales and Strategy teams with pitches, briefs and proactive opportunities.
- Identify emerging audience trends and translate them into commercially relevant opportunities.
- Help build a library of audience and vertical insights that can be reused across the business.
Commercial & Sales Support
- Work closely with Sales to support responses to client briefs, RFPs and RTBs.
- Provide insight-led recommendations that strengthen commercial proposals.
- Support proactive pitches with audience, category and market intelligence.
- Identify compelling data points that can help Sales create stronger client narratives.
- Work with Sales teams to understand the commercial question behind a brief and identify the most relevant research approach.
- Support Joint Business Plans, QBRs and key client growth strategies with relevant research and insight.
- Develop proactive insight pieces that can open conversations with agencies and advertisers.
Insight Storytelling
- Translate complex datasets into simple, engaging and commercially useful narratives.
- Build compelling presentations that clearly communicate what the data means and why it matters.
- Move beyond data reporting to provide recommendations and implications.
- Develop client-facing research reports, case studies and insight decks.
- Work closely with Creative and Marketing to bring research findings to life visually.
- Present research findings internally and externally with confidence.
- Adapt insights and storytelling for different audiences, including clients, agencies, Sales teams and senior leadership.
Thought Leadership & Market Intelligence
- Develop proprietary research that strengthens Azerion’s positioning within the UK advertising market.
- Identify research topics that are relevant to clients, agencies and priority verticals.
- Support the creation of thought leadership reports, whitepapers and industry insight pieces.
- Monitor consumer trends, competitor activity, market developments and emerging technologies.
- Work with Marketing and PR to identify opportunities to turn proprietary research into external content.
- Support events, panels and client sessions with relevant research and data.
- Help establish Azerion as a credible and distinctive source of audience and market intelligence.
Research Tools & Data Management
- Be the internal expert on key research platforms and ensure the business gets maximum value from them.
- Manage day-to-day use of platforms including Azerion DMP, Peekator, GWI, YouGov, Audiense and other relevant research tools.
- Maintain consistent research methodologies and documentation.
- Assess new tools and data sources that could improve Azerion’s research capability.
- Ensure research outputs are stored and organised so they can be reused effectively.
- Maintain clear standards around data quality and interpretation.
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Key Requirements
- Strong experience in research, insights, audience intelligence or strategy, ideally within media, advertising, research, agency or ad tech.
- Hands-on experience using research platforms such as GWI and YouGov.
- Experience using Peekator or similar bespoke survey/research platforms.
- Strong experience designing and delivering bespoke surveys.
- Demonstrable understanding of research methodology, questionnaire design and sampling.
- Experience managing or analysing brand tracking studies.
- Strong quantitative analytical skills.
- Ability to interpret complex data and turn it into clear commercial recommendations.
- Excellent PowerPoint or Google Slides skills.
- Strong presentation and storytelling ability.
- Experience supporting client briefs, pitches or commercial proposals.
- Strong understanding of audience segmentation and consumer behaviour.
- Ability to work independently and manage multiple research projects simultaneously.
- Comfortable working directly with Sales and client-facing teams.
- Strong attention to detail and confidence checking research accuracy.
- An understanding of the digital media and programmatic ecosystem would be highly advantageous.
About You
- You are naturally curious and want to understand why people behave the way they do, not simply what a dataset says.
- You enjoy getting hands-on with research tools and are comfortable moving from questionnaire design to data analysis to client presentation.
- You can look at a large amount of information and quickly identify the insight that matters.
- You are commercially minded and understand that the purpose of research is not simply to produce interesting data — it is to help the business make better decisions, strengthen client relationships and create commercial opportunities.
- You are confident challenging assumptions when the data suggests a different story and equally confident presenting your recommendations to Sales teams, clients and senior stakeholders.
- Most importantly, you can turn data into a story and a story into action.
What Success Looks Like
Success in this role will mean:
- Azerion develops a stronger and more distinctive research and insight capability.
- Bespoke surveys can be created and delivered quickly in-house.
- Sales teams receive stronger insight support for briefs, RTBs and proactive pitches.
- Research is consistently translated into commercially useful recommendations.
- Brand tracking and campaign research provide clear evidence of effectiveness.
- Audience intelligence is used more consistently across the business.
- Proprietary research generates client conversations and thought leadership opportunities.
- Research platforms such as GWI, YouGov and Peekator are used effectively rather than simply maintained as subscriptions.
- Clients increasingly view Azerion as an insight-led strategic partner, rather than simply a media supplier.
Benefits
- Hybrid working environment
- 25 days annual leave + long service leave
- Onsite gym
- Pension Scheme
- Life Assurance and Income Protection
- 2 days off for volunteering
- Vitality Health Insurance, including eye, dental and hearing care
- Free lunches with Deliveroo, up to £12.50
- Cycle to work scheme
- Birthdays off
- Dog-friendly office
Azerion is an equal opportunities employer committed to building a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.
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