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Job Title
Instore Marketing Planner
Location
Asda House
Employment Type
Full time
Contract Type
Permanent
Hours Per Week
37.5
Salary
Competitive salary plus benefits.
Category
Corporate Visual Merchandising
Closing Date
20 August 2026
- Manage the delivery of in-store communications which supports the strategic objectives of the Commercial Business Unit and is in line with the Asda Brand and in-store comms principles
- Support the Business Partner to understand category strategy, target customers and lead the development of appropriate in-store communications in line with Asda Brand and In-store comms principles
- Be responsible for critical path management across all stakeholders, to ensure activity lands right first time
- Accountable for writing artwork & print briefs for our agencies to ensure the brief is delivered with minimum amends, in the most cost-efficient way, whilst maintaining & managing agency relationships & processes
- Adherence to the in-store communications approval process with relevant stakeholders - particularly ensuring sign off is sought from Legal team as required
- Develop a thorough understanding of the ASDA in-store communications toolkit, principles and brand guidelines – ensuring in-store communications are developed in line with these and land right first time
- Accountable for the communications package to Retail – including element tables, briefing packs etc. – to encourage right first-time implementation in-store
- An in depth understanding of the retail market for your business unit / area – analysing the competitor’s activity, building a knowledge bank that will enable you to effectively plan and design future in-store comms
- Coach & support the POS Co-Ordinator with workload management, prioritisation & development
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Key relationships with this role are with the following teams:
- Customer Design & In-House Studio
- Commercial Business Units
- Customer Proposition & Planning
- Retail Leadership Teams
- Commercial Operations
- Legal
- Multiple agency partners
Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
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You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up to 7% matched
- 15% colleague discount in store and online
- Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
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