RSM UK
Integrated Marketing & Communications Associate Director – Tax
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About RSM
As one of the world's largest networks of audit, tax and consulting firms, RSM delivers big ideas and premium service to help middle-market businesses thrive. We are a fast-growing firm with big ambitions - we have a clear goal to become the premium adviser to the middle market, globally. This vision touches everything we do, motivating and inspiring us to become better every day. If you are looking for a firm where you can build a future and make an impact, then RSM is the place for you.
Make an Impact at RSM UK
As the Integrated Marketing Communications (IMC) Associate Director - Tax Lead, you will be responsible for shaping and delivering the go-to-market approach for RSM UK’s tax and legal services. This role requires a strong understanding of the tax landscape, the ability to turn technical expertise into clear market propositions, and a focus on structured, proactive marketing that supports pipeline and revenue growth.
You will work closely with the Tax leadership, the wider UK Integrated Marketing Communications team and our transatlantic colleagues, leading two direct reports to increase external visibility, strengthen storytelling and improve alignment across wider RSM business priorities.
You will make an impact by:
- Working with the Tax leadership and Industry and Channel leads to identify priority growth areas, priority accounts and key tax business priorities, shaping a marketing strategy which delivers the strongest commercial opportunities
- Working with Tax leadership and senior stakeholders to define campaign objectives, target audiences, key messages, commercial success measures and ownership of the go-to-market strategy from the outset
- Identifying opportunities to showcase Tax expertise through thought leadership, campaigns, strategic partnerships, client stories, events, digital content, media activity and social channels
- Supporting strong alignment across UK and transatlantic tax marketing activity, ensuring plans are joined up, roles are clear and opportunities are shared where relevant
- Managing, coaching and developing two direct reports, setting clear priorities and creating the right conditions for high-quality delivery and professional growth
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What we are looking for
We value diverse experiences and perspectives. Here’s what we’re looking for in our ideal candidate:
- Strong tax marketing or professional services marketing experience, with the ability to turn technical expertise into clear, client-focused propositions
- Commercial mindset, with experience building marketing plans that support priority accounts, pipeline growth and measurable revenue outcomes
- Confident use of data, insight and financial information to identify opportunities, shape recommendations and track progress
- Strong stakeholder management skills, including the confidence to challenge senior leaders constructively and bring clarity to complex priorities
- Excellent storytelling and content judgement, with the ability to build market-facing narratives that are timely, relevant and audience-led
- People leadership experience, including managing, coaching and developing a small team while setting clear priorities and standards
- Collaborative working style, with the ability to connect activity across Tax, IMC, Bids, Industry and Channel teams, and transatlantic colleagues
- High attention to detail, strong organisation and the ability to manage multiple priorities while maintaining quality and momentum
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What we can offer you
We recognise that our people are our most important assets. That’s why we offer a flexible reward and benefits package that will help you have fulfilling experience, both in and out of work.
- Hybrid and Flexible working
- 27 Days Holiday (with the option of purchasing additional days)
- Lifestyle, Health, and Wellbeing including financial wellbeing benefits such as financial tools, electric car scheme and access to a virtual GP
- Access to a suite of 300+ courses on demand developed by our in-house Talent Development team
Diversity and Inclusion at RSM
At RSM, we want to create a strong sense of belonging so that people of all identities, backgrounds, and cultures feel they can bring their true self to work. Our clients come from all walks of life. We aim to achieve that same diversity of background, experience and perspective in our own teams, so that we can genuinely understand our client's needs. Diverse teams bring a broader range of ideas and insights to work. That's why we're working together to ensure our firm's principles and processes support a firm culture that embraces difference and strengthens inclusion.
At RSM we work hard to create an environment where our people can make a difference - to themselves, their career, their teams, and to the success of our firm and clients. We support all our people to work flexibly, to manage their family and other responsibilities alongside their work commitments; we believe this is key to achieving an inspiring and fulfilling working environment.
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