Forge Holiday Group
Integrated Marketing Manager
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Create campaigns that inspire millions of holidaymakers ✨
At Forge Holiday Group, we don't just do holidays, we create memories. With market-leading brands including Sykes Holiday Cottages, Forest Holidays, and Bachcare, we're 1,700+ colleagues united by four values: One Business One Team, Keep it Simple, Grow & Learn, Sustainable Impact.
We're looking for an experienced Integrated Marketing Manager to lead standout campaigns that grow our brands, engage customers, and deliver commercial results.
What You Need To Know
💰 Salary: Up to £45,000 per annum (DOE)
📄 Contract: 12 Month Fixed Term Contract
🏢 Location: Chester HQ, Hybrid working
👤 Report To: Head of Brand
👥 Team: Marketing
⏱️ Working Pattern: 37.5 hours, Monday to Friday, 9am until 5:30pm
About The Role
As our Integrated Marketing Manager, you'll lead the planning and delivery of integrated campaigns across Sykes Holiday Cottages, Forest Holidays, and UKCaravans4hire.
Working across Brand, CRM, Performance Marketing, PR, Social, Product, Creative, and Analytics, you'll bring campaigns to life across every stage of the customer journey. You'll also oversee our app marketing programme and Bloom loyalty scheme, using customer insight and performance data to optimise results.
If you're a commercially minded marketer who thrives on collaboration, enjoys turning strategy into standout campaigns, and loves seeing the impact of your work, this is your opportunity to shape marketing for some of the UK's best-loved travel brands.
What You'll Do
- Lead the planning and delivery of integrated marketing campaigns across Sykes Holiday Cottages, Forest Holidays, and UKCaravans4hire.
- Develop campaign strategies aligned to commercial objectives, customer insights, and brand priorities.
- Coordinate activity across Brand, CRM, Performance Marketing, PR, Social, Product, Creative, and Analytics teams to deliver seamless customer experiences.
- Manage campaign budgets, track KPIs, and optimise performance to maximise ROI.
- Oversee the Sykes Holiday Cottages app marketing programme, including acquisition, App Store Optimisation (ASO), and performance reporting.
- Lead marketing activity for the Bloom loyalty scheme, ensuring effective integration throughout the customer journey.
- Manage external agencies and suppliers, setting clear briefs and driving performance.
- Champion a test-and-learn approach, identifying new channels, creative ideas, and optimisation opportunities.
- Present campaign results and insights to senior stakeholders to inform future activity.
- Ensure campaigns are delivered on time, within budget, and in line with brand guidelines.
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What You'll Bring
✔️ Proven experience leading integrated, multi-channel marketing campaigns for consumer brands.
✔️ Experience managing marketing across multiple brands while maintaining clear brand positioning.
✔️ Strong strategic marketing skills with the ability to turn commercial objectives into effective campaigns.
✔️ Excellent stakeholder management skills, with experience working across cross-functional teams and agencies.
✔️ Experience managing marketing budgets and optimising channel performance.
✔️ Strong analytical skills with the ability to interpret campaign data and identify improvements.
✔️ Experience briefing creative teams or agencies, with a keen eye for quality and brand consistency.
✔️ Highly organised, with the ability to manage multiple priorities in a fast-paced environment.
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It Would Be Great If You Also Have
⭐ Experience within travel, tourism, hospitality, or ecommerce.
⭐ Experience working across a portfolio of consumer brands.
⭐ Knowledge of app marketing, including ASO, mobile acquisition, or web-to-app strategies.
⭐ Experience with CRM-integrated campaigns or loyalty marketing.
⭐ Familiarity with structured testing methodologies, including A/B testing and campaign experimentation.
Why Forge Holiday Group?
Alongside working on some of the UK's best-loved travel brands, you'll enjoy:
💰 Annual bonus scheme based on company performance
✈️ 33 days' holiday (including bank holidays), plus up to 5 extra with long service
🌴 Option to purchase extra holiday days
🎂 Your birthday off
✋🏻 2 volunteering days each year
🍼 Enhanced parental leave
🔒 Pension with employer contributions
🏠 Discounted holidays for you, your friends, and family
🛍️ Lifestyle discounts and wellbeing benefits
❤️🩹 Health cash plan & life assurance
📈 Training and development opportunities
💛 24/7 mental health support
🏋🏻♂️ On-site gym and parking at Chester HQ
🐖 Employee savings scheme
🎉 Long service awards and company events
Inclusion & Belonging
We believe our strength comes from diverse perspectives and experiences. We encourage everyone to bring their authentic self to work, and we actively welcome applicants from all backgrounds. If you need adjustments during the recruitment process, our team will be happy to help.
Ready to create campaigns that make people book their next adventure? Apply today and join Forge Holiday Group.
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