Nest Pensions
Integrated Planning Lead – Brand and Marketing
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Role Overview
This newly created role is a chance to shape how integrated planning supports our Brand and Marketing teams as they grow. As our Integrated Planning Lead, you’ll help bring together big ideas, customer insight, and organisational priorities into clear, connected plans that make a real difference. You’ll work with teams across Nest Experience, to bring focus, structure, and momentum to our activity, making sure we invest our time, energy, and budget where it can have the greatest impact for our members, employers, and partners.
If you enjoy connecting people, cutting through complexity, and helping teams do their best work, this role gives you the space to make a meaningful mark. You’ll have the chance to influence senior stakeholders, shape how planning works across a growing function, and use data and insight to guide better decisions. We’re looking for someone who brings curiosity, confidence, and collaboration. In return, you’ll join an inclusive organisation with a clear purpose: helping millions of people build a better financial future.
Minimum Criteria
The minimum criteria for this role are:
- Hands-on experience of planning across brand and performance marketing channels will be important, alongside the confidence to turn multiple priorities into clear, connected plans that help teams focus on the work that matters most.
- Comfortable working across functions, the right person will be able to represent brand and marketing priorities in broader business conversations, helping colleagues understand what we’re trying to achieve, why it matters, and how we can work together to deliver better outcomes.
- Experience of building more mature, joined-up planning practices within a brand or marketing function would be valuable. As this is a newly created role, there is a real opportunity to help set the foundations and bring structure, clarity, and momentum to how integrated planning works at Nest.
- A practical approach to risk and governance will also be important, with the ability to work closely with risk, compliance, and other internal partners to create principles and processes that help teams manage marketing activity responsibly, while still supporting creativity, pace, and impact.
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Don't worry if you think you don't have all the key skills; it might be worth taking a few minutes to apply as we're good at spotting potential. At Nest, you’ll have access to a range of learning opportunities to learn, grow, and build the skills you need to be successful in your role and career.
Please download a full job description to find a full scope, deliverables, experience, and personal attributes required for this role.
Flexible and Agile Working
Everyone's personal situation is different.
To make the most out of hybrid working, we've introduced different ways of working, which include (subject to role requirements):
- Hybrid of office (Canary Wharf, London) and home working (there will be an expectation to attend the office, once - twice a week, or more, as required)
- Reduce or vary working hours
- Reduce or vary the days worked
- Work compressed hours
- Job share
Click here to see the benefits we offer at Nest. For more information about our recruitment process click here
Directorate/Department Overview
The Brand Team sits within the Nest Experience Directorate and was established in 2025, sitting alongside Proposition and Experience functions. It brings together Brand Strategy, Marketing, Social Media, External Communications, and Creative.
A rapidly expanding team of over 30 led by the Director of Brand and Marketing, the department is responsible for growing awareness, trust, and engagement with Nest across our customer base of Members, Employers, and Connectors.
Integrated Planning acts as the coordinating hub that aligns brand, marketing, communications, creative, and channel activity into a single, measurable plan. The role of Integrated Planning Lead will report into the Head of Integrated Planning.
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Organisational Overview
Nest is an award-winning workplace pension scheme, the largest in the country.
Set up by the government to give every worker in the UK somewhere to save, our first-class responsible investment practice and governance are the backbone of what we do, supported by all the functions you’d expect to find in a thriving business. We’re committed to creating a workplace where you can be your authentic self and offer an inclusive and flexible working environment.
Diversity, Equity, and Inclusion
Everyone is welcome to apply for our roles, and we are determined to ensure that no applicant or employee receives less favourable treatment because of their age, disability, gender identity, marital status, national origin, pregnancy or caring responsibilities, race, religion/belief, sex, sexual orientation, or socio-economic background.
We also recognise the importance of diversity of thought and other forms of neurocognitive variation.
Nest is a Disability Confident Leader, which is the highest level of the Disability Confident Scheme. If you have a disability, please declare that you’re applying through the scheme. We aim to offer an interview to those applicants who apply through the Disability Confident Scheme and best meet the minimum criteria. However, there may be some circumstances where this is not possible due to the volume of applications.
Please note that this advert may close early if we receive a sufficient number of satisfactory applications.
If you have any difficulty in sending your application or need the application pack in an alternative format, or you require any reasonable adjustments, please contact: careers@nestcorporation.org.uk.
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