Kinda Dusty Ltd (Concerts by Candlelight)
Interim Director of Marketing (Maternity Leave)
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Details
Company: Kinda Dusty Ltd
Location: UK – Predominantly Remote, with regular travel
Contract: 12 month fixed term maternity cover
Start Date: Immediately
Salary: £40,000–£45,000 depending on experience
Hours: 40 hours per week, plus travel where required
Holiday: 20 days + 8 bank holidays
About Kinda Dusty
Kinda Dusty Ltd is a global producer of concerts and live theatre productions, producing over 1000 performances each year. We are a dynamic and ever growing company that has built an outstanding reputation for producing world class entertainment both in the UK and internationally. Our shows play at concert halls, cathedrals and number one theatres across the globe, reaching up to 25,000 patrons per week. To date, Kinda Dusty have produced over 3000 concerts, performed to over 1.3million people with their ‘Concerts by Candlelight’ series. These include; the first ever live rock concert at St Paul’s Cathedral, 4 tours of Australia and New Zealand, performances at the Coca-Cola Arena - Dubai and The Etihad Arena - Abu Dhabi, a sell-out concert at Carnegie Hall - New York and several performances in London’s West End including the world-famous London Palladium.
The Opportunity
We are looking for an experienced Interim Director of Marketing to join us on a 12 month maternity cover contract. This is more than simply maintaining the marketing function while our current Director is away. Kinda Dusty has grown quickly, and many of our marketing processes have developed organically alongside that growth. The successful candidate will initially work alongside our current Director of Marketing to understand and document how the function operates before taking responsibility for leading it throughout the maternity cover period. Alongside delivering our existing marketing programme, we want someone with a strong operational and process driven mindset who can help us continue to develop clear, scalable workflows and ways of working. This role is initially offered as a 12-month maternity cover contract. Depending on business needs, there may be opportunities for further employment at the end of the maternity cover period. However, this cannot be guaranteed.
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The Role
You will oversee all marketing activity across Kinda Dusty’s UK and international programme, managing our Marketing Assistant and working closely with our external marketing agency, partner venues and wider internal team. With hundreds of campaigns running simultaneously, prioritisation is critical. You will develop and lead innovative, results-driven marketing strategies across paid advertising, social media, PR and grassroots activity. You will closely monitor campaign performance and ticket sales, responding quickly to trends and opportunities to optimise activity, drive sales and maximise return on investment.
Key Responsibilities
- Lead marketing across Kinda Dusty’s portfolio of UK and international concerts and productions.
- Use ticket sales and campaign data to identify priorities and opportunities.
- Manage and support our Marketing Assistant.
- Manage our external marketing agency, reviewing and approving strategy and activity.
- Review and approve email strategy produced by the agency and create targeted solus campaigns through Omnisend where required.
- Regularly attend our concerts and events to capture content for our social media and e-marketing channels.
- Work with partner venues to develop effective local marketing campaigns.
- Oversee all digital, social, email, website and PR activity.
- Manage marketing budgets and monitor return on investment.
- Work alongside our current Director during the handover period to understand and document key processes.
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About You
We’re looking for a driven, creative and highly organised individual who isn’t afraid to challenge the status quo, bring fresh ideas to the table and try new approaches, whilst being an inspiring and effective leader who gets the very best out of their team and our partners.
You will ideally have:
- Significant marketing experience with responsibility for commercial performance.
- Experience managing a high volume of simultaneous campaigns, products, locations or events.
- A strong understanding of marketing processes, workflows and operational improvement.
- Experience managing people and external agencies.
- Strong digital marketing knowledge across paid social, organic social, email and web.
- Confidence using sales and campaign data to make decisions.
- Excellent organisational, communication and prioritisation skills.
- The confidence to take ownership and make decisions in a fast-moving environment.
- Experience within live entertainment, events, theatre, music or ticketing.
What We Offer
- £40,000–£45,000 depending on experience.
- Top tier private health insurance.
- Predominantly remote working.
- Significant autonomy and ownership.
- The opportunity to lead marketing across hundreds of live events in some of the UK and world’s most prestigious venues.
- The opportunity to make a lasting impact on how a rapidly growing entertainment company operates.
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