Hunter Bond
Interim Head of Creative & E-commerce Marketing - Hertfordshire/North London : IMMEDIATE START : 4-6 months+
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We’re currently looking for an experienced Interim Head of Creative & E-commerce to join a well-established retail business based in Hertfordshire for an initial 3-month assignment.
This is a senior, hands-on leadership role bringing together Creative, E-commerce and commercial performance, with responsibility for ensuring both functions are aligned, well managed and delivering against the wider business agenda.
Reporting into the Head of Marketing & Technology, you’ll provide senior oversight across the Creative and E-commerce teams, working closely with the Creative Lead and E-commerce Manager to set priorities, remove obstacles and ensure key campaigns, digital activity and commercial projects are delivered effectively.
You’ll be someone who can quickly assess a function, identify what needs attention and bring clarity, structure and momentum — while still giving experienced managers the autonomy to lead their respective areas.
Key areas of responsibility
Leadership & Collaboration
- Provide senior oversight across Creative and E-commerce, establishing clear priorities, accountability and ways of working.
- Bring the two functions closer together, ensuring campaigns, promotions and digital activity are planned and delivered collaboratively.
- Identify resource, workload or operational challenges and take action where required.
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Creative & Brand
- Oversee major creative campaigns and ensure output is commercially focused, on-brand and delivered to deadline.
- Provide senior-level challenge and direction across creative, content and campaign activity.
- Ensure a consistent customer experience across social, email, digital and in-store channels.
- Oversee relationships with agencies, freelancers and external creative partners.
- Champion innovation, including the effective use of AI and emerging creative technologies.
E-commerce & Digital
- Provide senior oversight of website trading, merchandising, content and customer experience.
- Review key e-commerce KPIs including sales, conversion, AOV and category performance.
- Ensure website developments, technical issues and third-party activity are appropriately prioritised.
- Use GA4, data and customer insight to identify opportunities to improve online performance.
- Challenge and support the team to maximise conversion and the overall digital customer journey.
Commercial & Strategic
- Maintain a strong commercial lens across Creative and E-commerce.
- Ensure campaigns and digital activity directly support wider business objectives.
- Identify opportunities to improve sales, engagement, conversion and customer experience.
- Review current projects, processes and workloads, identifying immediate risks, inefficiencies and opportunities.
- Provide clear recommendations to the Head of Marketing & Technology throughout the assignment.
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We’re looking for an established Creative, Digital or E-commerce leader who is comfortable operating at senior level within a fast-paced retail environment.
You’ll ideally bring:
- Proven experience leading or overseeing Creative and/or E-commerce functions.
- Strong commercial understanding of retail and digital trading.
- Experience managing managers and bringing cross-functional teams together.
- A data-led approach, with confidence interpreting e-commerce performance and customer metrics.
- Strong stakeholder management and communication skills.
- The ability to quickly assess situations, prioritise effectively and make sound commercial decisions.
- A genuine interest in digital innovation, AI, customer experience and emerging technology.
- The confidence to challenge existing ways of working while remaining pragmatic and solutions-focused.
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