WeAreAspire
Interim Head of CRM / CRM Manager
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The Opportunity
This is a fantastic opportunity to join a founder-led, digitally native brand that's experiencing significant international growth. CRM is a genuine strategic priority for the business, and they're looking for someone who can elevate customer retention, personalisation, and loyalty to the next level while helping shape the future direction of the function.
The Business
I'm working with a fast-growing fashion brand that's built a really loyal customer following and a strong online presence. They're known for moving quickly, being creative, and having a genuine entrepreneurial mindset.
The business has grown significantly over the past few years and is now looking to put even more focus on customer retention, loyalty, and personalisation, making CRM a key area of investment.
The Role
This is a great opportunity for somebody who loves using customer data and insight to drive growth.
You'll take ownership of the CRM function, looking at how customers engage with the brand from their first purchase through to becoming loyal repeat customers. The role will focus on improving customer journeys, increasing retention, and finding new ways to keep customers engaged across email, SMS, and other retention channels.
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Depending on your experience, this could suit either an established CRM Manager looking for a bigger role or a Head of CRM who wants to join a business where they can make a real impact.
What You'll Be Doing
- Owning the overall CRM and retention strategy
- Looking at the full customer lifecycle and identifying opportunities to improve engagement and repeat purchase rates
- Planning and delivering email and SMS campaigns
- Building customer segments and creating more personalised customer experiences
- Developing automated customer journeys across welcome, post-purchase, win-back, and loyalty programmes
- Using data and customer insight to understand what's working and where improvements can be made
- Working closely with Ecommerce, Marketing, Trading, and Creative teams
- Testing new ideas and constantly looking for ways to improve performance
- Reporting on key CRM metrics and sharing insights with the wider business
- Helping shape the future direction of CRM as the business continues to grow
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What They're Looking For
- Strong CRM experience within ecommerce, retail, or a consumer-focused business
- Somebody who understands customer behaviour and retention inside out
- Experience with email marketing, automation, and customer segmentation
- A commercial mindset and a genuine interest in driving revenue through customer engagement
- Strong analytical skills and confidence working with data
- Someone who enjoys working in a fast-paced environment where things move quickly
- Comfortable rolling up their sleeves as well as thinking strategically
Additional Information
- Location: London
- Day rate: £300-350
- IR35: Inside
Company
We Are Aspire Ltd are a Disability Confident Committed employer
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