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Interim Head of Performance (Paid Social focused)
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Head of Performance (Paid Social focussed) - Up to £600 per Day (LTD) - London (Hybrid) - ASAP start date
Our client is looking for a senior performance leader who can operate confidently at two levels: deep inside the platforms and well above them. You’ll bring genuine expertise across Meta, Google, TikTok and the wider paid-media ecosystem, while having the strategic vision to rethink how those channels work together across a complex international portfolio. The opportunity is to take proven performance disciplines and evolve them through AI, automation, experimentation and smarter commercial decisioning. You won’t simply manage an established media operation - you’ll help define the model that comes next, while retaining the technical credibility to know when an account, campaign or optimisation strategy simply isn’t good enough.
The Head of Performance will combine hands-on paid-media authority with transformational leadership, creating a performance model where channel expertise, commercial intelligence and emerging AI technology work together to drive measurable growth.
Role Highlights
- Be the channel authority across Meta, Google, TikTok, Snap, Reddit and emerging platforms - able to interrogate performance, identify structural issues and know what needs to change.
- Set the technical standard for campaign architecture, bidding, audience strategy, platform-native AI and optimisation across multiple markets.
- Shape the future performance model, moving beyond isolated channel optimisation towards connected, intelligent investment decisions.
- Lead the evolution of AI-enabled decisioning, defining how automation should respond to demand, sales performance, audience signals and commercial priorities.
- Challenge and influence at senior level, turning sophisticated channel and performance data into clear recommendations on investment, growth and efficiency.
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You Will Need
- Deep, current hands-on expertise across Meta, Google and TikTok, with strong knowledge of the wider paid-media landscape.
- Senior performance marketing experience within a high-volume, transactional, multi-market or portfolio environment.
- A sophisticated understanding of campaign architecture, bidding, audience segmentation, platform automation and performance optimisation.
- Strong commercial fluency across CAC, pacing, yield, contribution margin, attribution and incrementality - not simply media KPIs.
- Experience leading teams and influencing senior stakeholders, combined with the curiosity to explore how AI and decisioning can fundamentally improve performance.
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Why You’ll Love It
- Stay close to the platforms: you’ll retain genuine technical influence rather than becoming purely strategic.
- Shape what comes next: help build a more intelligent performance operating model from the ground up.
- Work at the intersection of media and AI: influence how agentic technology changes investment decisions.
- Have international impact: shape standards and capability across multiple markets and territories.
- Influence commercial strategy: your expertise will directly inform how performance investment supports growth.
- Build and scale: create frameworks, experiments and best practice that can be adopted across the wider portfolio.
Apply today to combine deep paid-media expertise with a transformational mandate, joining an employer committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment where everyone can make the best use of their skills, free from discrimination or harassment, and where decisions are based on merit.
Due to a high number of applicants, we are only able to respond to successful candidates.
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