Fortune Hill
Interim Marketing Director – UK Retail Business
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Interim Marketing Director – UK retail business
A well-known UK retail business is seeking an Interim Marketing Director to lead its brand and communications agenda through a pivotal phase of transformation and growth. Having grown substantially in recent years with ambitions to double in size again, the business is shifting from a performance-led marketing model to one combining world-class brand building with commercial effectiveness. Reporting to the Chief Customer Officer, this highly visible role offers genuine influence over brand strategy and marketing capability at a defining moment for the business.
Responsibilities
- Define and evolve brand strategy, positioning, and the long-term creative/communications platform
- Translate strategy into an integrated annual communications and trading calendar
- Lead brand planning and campaign development across all customer touchpoints
- Build a scalable marketing playbook and lead key agency relationships
- Partner with commercial and customer teams to align communications with business priorities
- Influence acquisition strategy and broader customer growth initiatives
- Establish measurement frameworks for marketing and brand performance
- Champion innovation, including AI, and drive transformation of the marketing operating model
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The Person
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- Accomplished, brand/creative-focussed marketing leader with a track record of building brands and delivering commercial impact in consumer environments
- Combines strategic vision with operational excellence, equally comfortable setting direction, and driving execution
- Skilled at balancing brand building with performance marketing, and scaling marketing teams as businesses grow
- Natural collaborator who builds trust quickly and influences across complex stakeholder groups
- Resilient and intellectually rigorous, comfortable navigating change and ambiguity
- Action-oriented, with the ability to operate at pace in a low-hierarchy environment
- Must be available to start immediately
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