PR and Communications Manager for FTC Maternity Cover

Variety is looking for a PR and Communications Manager to join our successful fundraising and communications team for FTC maternity cover. This role includes management of internal and external communication channels at Variety including the website, supporter newsletters, social media, and PR. Leading on brand and design, you will oversee freelance support during busy periods including photographers and filmmakers. This role leads and manages brand design on Canva, short film editing, and works with the Director of Communications on PR.

The PR and Communications Manager is key to achieving Variety’s mission to fund life-changing practical support to disabled and disadvantaged children and young people across the UK. You will be joining the charity at an exciting time as Variety is launching a new three-year strategy and you will play a key role in our collaborative and high-performing team.

Key Responsibilities

• Lead the planning, creation, and delivery of engaging content across Variety's communications channels.
• Manage the website content, ensuring information remains accurate, accessible, and on brand.
• Work with the website developers to deliver improvements and SEO optimization.
• Manage Variety’s social media content and calendar to ensure children’s voices are at the heart of our storytelling.
• Manage email marketing, including the supporter newsletter on Dot Digital, working with the team to grow our mailing list.
• Gather case studies that demonstrate Variety’s impact, working closely with the programs delivery team and the families we support.
• Oversee Variety’s brand ensuring communications are accessible and consistent with style and tone of voice.
• Work with the Director of Fundraising and Communications to develop and deliver integrated marketing and brand awareness campaigns.
• Review and proof communications produced across the organisation.
• Manager external freelance staff as needed, writing briefs and overseeing work including photographers, filmmakers, PR professionals, and designers.
• Write and oversee press releases, responding to media enquiries.
• Monitor, analyse, and report on digital communications performance using insights to improve email open rates, content, and audience engagement.
• Manage the Senior Social Media Officer overseeing objectives, holding 1-1s, and annual appraisals.
• Produce creative assets on Canva to support fundraising and campaigns.
• Attend Variety events, partner schools, and community groups to capture engaging content, maximising engagement and representing the charity.
• Store and manage digital assets and the photo library, keeping records and consent up-to-date on the CRM (Salesforce), and manage the communications inbox.
• Participate in staff meetings, fundraising and programs meetings, and contribute to the success of Variety’s strategy.