DDCOS
(Internal Only) Senior Marketing Manager, Energy & Utilities
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Senior Marketing Manager, E&U Vertical
We have an exciting opportunity to join our E&U vertical, as Senior Marketing Manager, which will be responsible for leading, developing, and executing marketing strategies to support business growth across various business units.
Using your deep understanding of consumer behaviours, you will identify their challenges, understand how tech-led BPM solutions can help, and analyse how they research and evaluate BPM vendors. With your proven ability to craft targeted campaigns that address the distinct challenges and opportunities in each vertical, you will position The DDC Group as the most well-known and preferred brand among these ideal customer profiles. You will work closely with each vertical’s Chief Business Officer (CBO) and your regional Chief Growth Officer (CGO) to drive measurable results.
Responsibilities
Reporting to the Chief Business Officer (CBO), Energy & Utilities, you will be responsible for developing and executing strategic marketing initiatives that align with The DDC Group's objectives and support Business Unit (BU) Sales’ efforts in client retention, market expansion, and revenue growth in your region. You will lead the regional team of marketing professionals and collaborate closely with cross-functional teams to achieve marketing goals.
You will play a pivotal role in driving the growth and visibility of The DDC Group’s solutions and brand proposition in the EMEA region and worldwide. Your efforts will be crucial in establishing, elevating, and growing recognition and trust in The DDC Group as the number one preferred business process solution provider in these EMEA-centric sectors.
Key Responsibilities
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Strategic Marketing Leadership
- Drive the growth and visibility of The DDC Group’s solutions and brand proposition.
- Develop and implement comprehensive marketing strategies for all verticals, aligning with BU sales goals in the region.
- Design and execute campaigns that align The DDC Group’s business objectives with BU goals and market trends.
- Set clear goals and objectives for all marketing programs, projects, and campaigns, ensuring alignment with The DDC Group and BU/Growth goals.
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Brand and Content Management
- Maintain and enhance The DDC Group's brand presence across the region.
- Collaborate with regional DM and agencies to create a content strategy that resonates with target audiences and supports lead generation and thought leadership objectives.
- Engage with internal and external stakeholders to create compelling content that grows The DDC Group's brand awareness and pushes MQLs through the funnel.
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Digital Marketing and Performance Optimization
- Manage regional digital marketing efforts, including website segments (SEO to match BU goals and commercial strategy), SEM, email marketing, social media, and paid media advertising campaigns.
- Monitor and optimize campaigns for maximum ROI.
- Drive MQL generation through targeted campaigns, events, webinars, and other initiatives.
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Logistical Support and Collaboration
- Provide logistical support for events, coordinate creative production, and collaborate with commercial or CSR partners and vendors for any BU with marketing activities within the EMEA region.
- Work with internal stakeholders, including sales, product management, and executive leadership, to drive integrated marketing campaigns and initiatives.
- Align with CBOs and CGOs sales strategy by working with centralized global resources to research, identify, and propose marketing opportunities within each sector.
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Leadership and Budget Management
- Develop and manage the marketing budget for your region, allocating resources effectively to achieve maximum impact and ROI.
- Lead by example, providing guidance to regional staff, vendors, and partners.
- Gather and analyze customer insights to inform marketing strategies and improve customer engagement and satisfaction.
Professional Development & Other Duties
- Regularly meet and discuss with your line manager to continuously improve your own performance and support your personal development.
- You may be required to carry out additional duties within your capability to meet the needs of the business.
- Demonstrate a thorough understanding of DDC’s Values & Culture and collaborate with the team to ensure that everyone embodies these. Proactively encourage and uphold these ideals and objectives while fostering an environment that aligns with these values.
Mandatory Skillset:
- Strategic thinker with a results-oriented approach and the ability to manage multiple priorities in a fast-paced environment.
- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team of professionals.
- Exceptional interpersonal communicator, with the ability to collaborate effectively with cross-functional teams and build strong relationships with internal and external stakeholders.
- Excellent written communicator, with the ability to craft compelling messages for different audiences.
- Strong project manager, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Proficiency in digital marketing communications tools and platforms, including CRM systems, media databases, wire platforms, marketing automation, Google Analytics, and social media management tools.
- Up-to-date knowledge of new and paid media platforms, their capabilities, features, functionalities, and how they serve B2B brands.
- Proficiency in Microsoft Office suite.
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Qualifications and Experience:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field or similar work experience.
- 8-12 years' experience in Marketing.
- MBA or advanced degree preferred.
- Proven expertise in developing and executing successful communications and marketing campaigns within the business process management or related industry.
- Extensive experience in marketing, specifically in regional B2B strategies.
- Proficiency in English is essential; additional language skills relevant to the EMEA region are advantageous.
- Solid background in working within a CRM, with HubSpot preferred but not mandatory.
- Demonstrated expertise in utilizing project management platforms, with Asana preferred but not required.
- Proven track record of fully managing new and paid media accounts for B2B platforms and partners.
- Adept at tracking content marketing, new media, and paid KPIs to report on performance and drive optimization.
If you have any questions or you require any further detail on the role, please reach out to Joe Beal.
Closing date: close of business Midday Friday 02 October 2026
Working hours: 37.5 per week; Monday to Friday. Willingness and ability to travel nationally within the UK and overseas on occasions, will be required for this role.
Location: Hybrid/Remote basis.
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