Western Automation ETS Cardiff
Internal Sales Representative
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Company Description
Western Automations ETS Cardiff is a specialist technical distributor of automation, process, and control equipment, the company serves electrical and HVAC markets throughout the region. Working with major branded suppliers, it offers strong technical support and locally held stock with national distribution coverage. The team focuses on providing reliable solutions, competitive pricing, and responsive service to customers. Applicants can expect to join a knowledgeable group committed to supporting clients with high-quality products and expertise.
Role Description
This full-time, on-site Internal Sales Representative role is based in Cardiff. The position involves:
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- Handling inbound and outbound sales calls
- Responding to customer inquiries
- Preparing quotations for automation, process, and control equipment
- Managing and growing existing accounts
- Supporting lead follow-up from marketing activities
- Identifying new sales opportunities
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Daily tasks include:
- Coordinating with technical and logistics teams to ensure product availability
- Contributing to customer satisfaction through prompt, professional service
- Working closely with colleagues to meet sales targets and support overall business growth
Qualifications
- Strong Inside Sales skills, including handling inquiries, preparing quotes, and closing orders
- Customer Service and Customer Satisfaction skills, with the ability to build rapport and manage expectations
- Lead Generation and Account Management experience to grow new and existing business
- Good communication and listening skills, with the ability to explain technical information clearly
- Comfort with CRM systems and basic MS Office tools for tracking activities and preparing documentation
- Ability to work collaboratively in an on-site team environment and manage time effectively
- Background or interest in electrical, HVAC, or technical distribution is beneficial
- Prior experience in B2B sales or a similar commercial role is an advantage
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