Vibrant Foods
Internal Sales Team Leader
Get notified of more jobs like this · No spam, ever
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Vibrant Foods
Vibrant Foods is one of Europe's largest South Asian food groups, bringing together a portfolio of well-established heritage brands, including East End, TRS, Fudco, Cofresh, and Everest. Headquartered in Watford, with three manufacturing facilities across the Midlands, the company is dedicated to creating authentic, flavour-led food experiences that celebrate South Asian heritage while meeting the growing demand for plant-based and vegetarian products.
The business combines a rich cultural legacy with a modern, growth-focused approach, supplying both retail and foodservice markets across the UK and internationally. Its purpose is to create adventures in flavour that bring people together by connecting consumers with foods rooted in taste, heritage, and culture.
At the heart of Vibrant Foods is a people-focused culture underpinned by five core values: Swift, Passionate, Inclusive, Collaborative, and Empowered. Employees are encouraged to share ideas, work collaboratively to solve challenges, and take ownership of their work. This creates an agile, supportive environment where innovation, continuous improvement, and personal development are actively encouraged.
Job title - Internal Sales Team Leader
Location - Birmingham, UK
Working pattern - Office-based
Role Purpose
To lead, coach, and support an office-based internal sales team, strengthening customer relationships and delivering sustainable growth through proactive outbound calling and high-quality inbound sales support. The role builds capability, accountability, and consistently strong commercial performance.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Key Responsibilities
- Lead and develop the internal sales team to achieve revenue, margin, retention, conversion, and service KPIs.
- Recruit, onboard, and support team members, building product knowledge, selling confidence, and customer skills.
- Deliver one-to-ones, call listening, coaching, and reviews, with clear development or improvement plans.
- Create an accountable, collaborative culture that shares best practice and recognises team success.
- Use order, account, call, and conversion data to focus team activity on sustainable customer growth.
- Drive purposeful outbound calling to existing, lapsed, and prospective customers to grow repeat business.
- Champion relationship-led selling, coach telephone skills, and handle complex customer escalations.
- Ensure inbound calls are handled efficiently, customer needs are understood, and opportunities are followed up.
- Lead launches and campaigns while maintaining accurate CRM, pipeline, forecast, and performance records.
Person Specification
Essential
- Proven experience leading, coaching, or supervising an internal sales, telesales, or customer-development team.
- Strong people management across recruitment, onboarding, coaching, reviews, and improvement planning.
- Delivery of sales, margin, conversion, retention, and activity targets in a telephone-based environment.
- Excellent relationship-led selling and service skills, including complex customer conversations.
- Commercial and analytical capability across order trends, call activity, conversion, and pipeline data.
- Strong product-led selling skills and ability to coach accurate brand and promotional communication.
- Clear communication, organisation, and CRM discipline, with a resilient and accountable leadership style.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Desirable
- FMCG, food, wholesale, independent-retail, or branded-consumer-goods experience.
- Experience with CRM, call-recording, dialler, sales-reporting, or contact-centre quality tools.
- Experience leading reactivation, targeted call campaigns, product launches, or promotions.
Benefits Full of Flavour
At Vibrant Foods, we believe great benefits are an essential ingredient in a rewarding career. Here’s a taste of what you can enjoy:
- 33 days’ annual leave - Plenty of time to relax, recharge, and enjoy life outside work.
- Pension contributions matched up to 5% - Contribute 5% and we’ll match it—giving you a total pension contribution of 10%.
- Private healthcare eligibility - Access additional support to help you look after your health and wellbeing.
- Volunteering days - Take time away from your usual role to support the causes and communities that matter to you.
- Free on-site parking - Making your daily journey a little easier.
- And many more benefits to enjoy!
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills