Newell Brands
International Brand Innovation Manager - Yankee Candle, Woodwick

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Job ID: 17687 Alternate Locations: International Brand Innovation Manager - Yankee Candle, Woodwick Location: London (Hammersmith) Reports to: Senior Director, Global Brand Management Contract type: Permanent
Your Role & Team in a Nutshell
As a Brand Innovation Manager, you will support the development and execution of global innovation and growth initiatives. Working across Yankee Candle, WoodWick and Chesapeake Bay Candle, you will shape and deliver the new product development roadmap with a primary focus on Europe, the Middle East and Africa. Being part of a global team of six, you will work independently while collaborating with colleagues across regions and functions to bring global strategies, innovation and marketing plans to life. You will also help refine brand positioning and ensure global plans are effectively adapted to local market needs.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Your Key Responsibilities
- Build the innovation roadmap: Assess current plans, identify gaps and define the right new product priorities with a primary focus on Europe, the Middle East and Africa.
- Shape global strategy: Contribute to short- and long-term brand plans, using consumer needs, market trends and business performance to guide priorities.
- Bring the brand to life: Help regional and country teams apply the global positioning, identity and product architecture consistently, while allowing for relevant local differences.
- Lead innovation projects: Own selected stages of the global innovation process and work with markets to develop products that support growth.
- Deliver successful launches: Coordinate the timely creation of core packaging, communication and launch materials for use across online and traditional sales channels.
- Champion consumer understanding: Partner with consumer insights specialists to define research needs and turn findings into strong product and brand propositions.
- Connect global and local teams: Maintain open, practical communication with regional and country colleagues so plans are understood, adapted appropriately and delivered effectively.
- Improve commercial performance: Use sales, shipment and market data to identify opportunities that strengthen market share, gross margin and brand profitability.
- Balance appeal and feasibility: Work with supply chain and procurement teams to develop products that meet consumer expectations and financial goals.
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What You'll Need
Minimum requirements
- A university degree or equivalent practical experience.
- Experience in brand management, brand development or product innovation within consumer goods or consumer durables across international markets.
- Solid experience with new product development or innovation initiatives from consumer insight through to market launch.
- The ability to use consumer research, sales, point-of-sale, shipment, market and competitor data to make informed commercial decisions.
- Strong financial acumen, including the ability to build and evaluate the financial case for individual innovation initiatives.
- Willingness to travel internationally.
Your advantage
- Demonstrated success managing multiple cross-functional projects, priorities and deadlines.
- Ability to move comfortably between strategic thinking and hands-on execution.
- A clear and collaborative communication style, with the confidence to protect brand positioning and consistency while considering relevant local-market insights.
- Ability to work at pace, prioritise effectively and turn complex information into practical actions.
What You Gain
Newell Brands has a strong footprint in the EMEA region, with several thousand employees spread over many corporate offices and manufacturing facilities. You might recognise some of our iconic brands, like Parker, Sistema, Spontex, Crockpot, NUK, Coleman, and Yankee Candle, to name a few.


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Join us and benefit from:
- Flexible hybrid working system (on average 3 days in the office and 2 days at home p.w.)
- Unlimited access to LinkedIn Learning – 17,000+ courses for your professional and personal development
- Bravo – our global recognition programme where teammates can recognise each other and exceptional work is rewarded
- Discounts on some of our products from brands Parker, DYMO, Sharpie, Contigo, and others
- Employee Referral Program – an opportunity to get a bonus
- Global Employee Assistance Program – confidential support for you and your family, complementing our commitment to your well-being at work and beyond
- Corporate Citizenship Philosophies – environmentally sustainable and socially sensitive business practices
- Give@Newell – paid time-off for charity activities dedicated for local communities right where you live/work
- Access to Employee Resource Groups that foster an inclusive culture
- Core Values: Integrity, Teamwork, Passion for Winning, Ownership, Leadership
Are you interested?
If so, please click on “Apply Now” on this site and upload your CV. If your application is shortlisted, our recruiter will invite you for an initial MS Teams interview.
By submitting your CV you acknowledge having read Newell Brands’ Privacy Statement for Job Applicants available at https://privacy.newellbrands.com/job-applicant/. If you wish to be considered also for other suitable positions with the company, please explicitly indicate so on your CV/motivation letter.
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