Therabody
International Digital Shelf Manager
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Who We’re Looking For:
Therabody is seeking a results-driven International Digital Shelf Manager to lead and optimize our digital shelf presence across key retail partners and marketplaces throughout the UK, EU, and APAC. This role is responsible for executing the end-to-end digital shelf strategy, driving discoverability, conversion, and brand consistency across international retailer websites and marketplaces.
Working across key retailers including Amazon, John Lewis, Boots, Currys, MediaMarkt, and other strategic partners, this role will own digital content, search optimization, ratings & reviews, and overall digital shelf performance, partnering with regional sales and marketing teams to deliver best-in-class online shopping experiences.
Key Responsibilities:
Digital Content & Optimisation
- Own the creation and optimisation of PDP content, including titles, bullet points, descriptions, backend keywords, and enhanced content to maximize discoverability and conversion.
- Own the creation and ongoing optimisation of Amazon Brand Stores, A+ content, and Brand Story modules, delivering best-in-class digital shopping experiences.
- Partner with brand and creative teams to develop PDP copy, carousel imagery, infographics, and other required digital assets.
- Manage content syndication across retailer platforms, ensuring accuracy, compliance, and speed to market.
- Build retailer-specific landing pages that enhance product education, storytelling, and brand discovery.
- Ensure Therabody’s premium brand identity and positioning is reflected across all retail.com touchpoints.
- Own digital shelf readiness for all new product launches, ensuring PDPs, Amazon Brand Stores, A+ Content, ratings & reviews, and syndicated content are live, accurate, and optimized ahead of launch.
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Share of Search
- Develop and execute SEO and keyword strategies using tools such as Helium 10 to improve discoverability across retailer websites and marketplaces.
- Monitor keyword rankings, listing health, and share of search, identifying opportunities to improve visibility and conversion.
- Partner with regional teams to optimize search performance based on local market behaviors and retailer algorithms.
Ratings & Reviews
- Own the international ratings and reviews strategy, driving review coverage, quality, and sentiment across retail partners.
- Manage review generation, seeding, and syndication programmes, ensuring campaigns are in place ahead of all product launches and review health targets are achieved.
- Monitor review performance, including volume, ratings, velocity, and syndication health, taking action to improve customer trust and conversion.
- Analyse customer feedback and provide actionable insights to Product, Marketing, Sales, and Customer Experience teams.
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Analytics & Performance
- Define and report on digital shelf KPIs including content health, conversion, traffic, share of search, ratings, and review performance.
- Lead A/B testing initiatives to optimize PDP performance and improve conversion.
- Deliver actionable performance insights to regional stakeholders.
- Identify opportunities to improve conversion and digital merchandising performance.
Qualifications & Experience
- 5+ years of experience in digital merchandising, marketplace management, or digital shelf management.
- Hands-on experience managing Amazon Seller Central, Amazon Brand Stores, and A+ content.
- Demonstrated experience managing digital merchandising across international retailer websites.
- Proven experience optimizing PDP content, SEO, search visibility, and ratings & reviews programmes.
- Experience using content syndication platforms such as Syndigo, BazaarVoice, 1WorldSync, or similar.
- Excellent project management and organisational skills with the ability to manage multiple launches across regions and time zones.
- Experience working across multiple countries, markets, or regions.
- Strong analytical skills, with proficiency in Excel and experience leveraging analytics dashboards.
Location
London, UK (Hybrid) – minimum 3 days per week in our London office
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