GE HealthCare
International Imaging MI Marketing Manager
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Job Description Summary
The International Imaging MI Marketing Manager is a strategic marketing leadership role, accountable for shaping and activating the growth strategy for the MI portfolio across the International region. Acting as a strategic partner to the International MI GM, this role translates product priorities, market and customer insight, and competitive dynamics into a compelling marketing strategy, value proposition, and go-to-market plan that Zones adopt and activate to win in their markets.
This is a high-visibility role for an experienced marketing professional who can operate at both strategic and executional level: setting direction on positioning, marketing priorities, and long-term planning, while also driving launch activation, campaigns, and enablement that directly impact commercial results. The role requires strong executive presence, sound business judgment, and the ability to influence senior stakeholders and lead through a complex, matrixed organization.
The role reports solid line to the International Imaging Chief Marketing & Strategy Officer (CMSO) and dotted line to the International MI GM. It partners closely with Global AIS Marketing, International Product Management, International Marcom, and Zone Marketing leadership.
Job Description
Role Summary / Purpose
The International MI Marketing Manager owns the strategy and market activation agenda that delivers profitable, sustained growth for the MI portfolio across International zones. This role shapes how GE HealthCare shows up in the market: sharpening the value proposition, translating market and customer insight into compelling messaging, and driving the demand generation, launch, and sales enablement programs that convert strategy into share gains. The Marketing Manager is expected to bring an independent point of view on where and how to grow, and to be a credible, senior voice at the table with the MI GM, CMSO, and Zone leadership.
Essential Responsibilities
Marketing Strategy & Growth Leadership
- Own the International MI marketing strategy and plan, setting priorities, choices, and marketing allocation across markets and zones
- Act as a strategic advisor to the International MI GM, bringing an independent, market-back perspective to growth priorities, portfolio choices, and commercial trade-offs
- Build stronger linkage between product marketing priorities, zone growth plans, market requirements, and business outcomes, ensuring the strategy holds together end to end.
- Partner with Global AIS Marketing, International Product Management, and Zone Marketing Leaders to translate product priorities into a coherent marketing strategy zones can execute
- Leverage market analytics and historical performance to inform planning decisions and defend where marketing investment should be directed for the best return.
Value Proposition, Positioning & Messaging Strategy
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- Set the value proposition and messaging strategy for the portfolio, ensuring sharp differentiation versus competition and consistency of narrative across International markets.
- Develop strategic guidance, messaging direction, launch priorities, and go-to-market toolkits that zones can adapt with confidence for local customer needs.
- Drive customer segmentation in partnership with MI Product Management, and translate clinical and technical product depth into messaging that resonates with radiologists, technologists, hospital administrators, and other key buyers.
- Shape marketing strategies for priority care pathways, academic institutions, and other cross-portfolio growth opportunities.
- Equip commercial teams with structured, high-quality collaterals and marketing communications that reflect the strategic narrative.
Launch Strategy & Activation
- Own the International go-to-market strategy for New Product Introductions (NPI), including launch positioning, campaign strategy, and market sequencing, ensuring zones are launch-ready.
- Partner with Global AIS Marketing and International Product Management to convert NPI strategy into zone-ready toolkits, campaigns, and launch collateral, and hold the line on quality and consistency.
- Monitor activation progress and market uptake post-launch, and make the call on where promotional strategy needs to shift based on performance and zone feedback.
International Events, Campaigns & Demand Generation
- Set the strategy for International participation in key congresses, trade shows, webinars, and customer programs, prioritizing where presence drives the greatest commercial impact.
- Develop the integrated marketing campaign strategy — digital, KOL, and social — that supports priority products and value propositions, and enable zones to activate it well.
- Track campaign and funnel performance, and use those insights to sharpen strategy and reallocate investment across zones and programs.
Market Insights & Strategic Planning
- Bring a strong point of view on market, customer, and competitive trends across International, feeding insight into global teams to influence roadmap and portfolio decisions.
- Represent the market and customer voice in the Worldwide Product Plan (WWPP) and Long-Term Strategy (LTS) processes, shaping how International priorities are reflected in long-range plans.
- Provide the GM and CMSO with recommendations on growth opportunities, competitive risk, and prioritizations
Capability Building & Sales Enablement
- Drive commercial training and enablement strategy for the portfolio along with product management, ensuring Commercial & Zone Marketing teams have the toolkits, positioning, and confidence to compete and win
- Continuously identify new ways of enabling the commercial team through tools, resources & AI integration
Qualifications / Requirements
- Bachelor's degree in Marketing, Business Administration, Engineering, or equivalent; MBA or advanced degree a plus.
- 10+ years of progressive experience in marketing, product marketing, or commercial leadership roles, with a track record of shaping strategy as well as driving execution.
- Demonstrated success building marketing strategies, value propositions, and go-to-market plans that moved the needle on growth for a product or portfolio.
- Experience leading NPI launch strategy, campaigns, and demand generation programs in a matrixed, cross-functional, multi-country environment.
- Strong analytical and business acumen, including market sizing, forecasting, and competitive/win-loss analysis, with the judgment to turn data into a point of view.
- Proven ability to influence senior stakeholders and operate credibly in front of general managers and executive leadership, without relying on formal authority.
- Significant experience working across international or multi-region markets; comfortable operating across cultures, time zones, and levels of market maturity.
- Excellent oral and written communication skills, with the ability to distill complex strategy into a clear, compelling narrative.
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Desired Characteristics
- Prior experience in Imaging or broader medical imaging/diagnostics is a plus
- Enterprise and growth-oriented thinker, comfortable moving between strategic planning and hands-on execution as the situation demands.
- Strong executive communicator and storyteller, able to shape clear, differentiated messaging from technical and clinical product input.
- Collaborative and quietly influential, able to build trust and drive alignment with the GM, CMSO, Zone Marketing Leaders, Product Management, and Sales.
- Comfortable operating in ambiguity, using data and market judgment to create clarity and a defensible point of view.
- Genuine curiosity about customers and markets, with a bias toward translating insight into action rather than analysis for its own sake.
Success Measures
- Contribution of the marketing strategy and plan to profitable growth and share gains for the MI portfolio across International.
- Recognition as a trusted strategic partner by the International MI GM and CMSO leadership team.
- Quality, adoption, and market impact of the value proposition, messaging, and go-to-market toolkits across zones.
- Strength and speed of NPI launch activation, and the quality of zone adoption of launch strategy and campaigns.
- Effectiveness of International events and campaigns, including funnel contribution and return on marketing investment.
- Quality and influence of market insight and recommendations contributed to WWPP and LTS planning cycles.
- Sales and Zone Marketing confidence in, and adoption of, the training toolkits and enablement content provided.
This role can be performed from any country with GE Healthcare representation
Additional Information
- Relocation Assistance Provided: No
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