BELIER
International Sales Manager Fashion
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International Sales Manager – Global Wholesale
Menswear | Womenswear | Footwear
Belier is looking for an experienced and highly connected International Sales Manager to lead the next phase of our international wholesale growth across Menswear, Womenswear and Footwear.
Belier has established a strong position within the UK premium fashion market, working with internationally recognised retail partners including Selfridges and Flannels, where we have permanent store fits and an established retail presence.
Our next major focus is international expansion, establishing Belier with leading department stores, key fashion retailers and flagship independents across global markets.
The Role
This is an in-house/hybrid role with responsibility for international wholesale sales outside of the UK across Menswear, Womenswear and Footwear.
We are looking for someone with significant international wholesale experience and, crucially, an established and active network of international fashion buyers and retail decision-makers.
The role is not restricted to a specific territory. Whether your strongest relationships are across Europe, the Middle East, Australia, North America or multiple markets, we are interested in the quality of your network and your ability to convert those relationships into meaningful new business.
Your initial focus will be securing strategically important department stores and key retail accounts, before developing wider distribution through premium and flagship independent retailers.
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Key Responsibilities
- Lead international wholesale growth across Menswear, Womenswear and Footwear.
- Utilise your existing buyer network to introduce Belier to key international retailers.
- Identify, approach and secure major department stores, premium retailers and flagship independents.
- Develop and manage strategic target accounts across priority international markets.
- Attend key international fashion trade shows, showrooms and buying events, representing Belier and presenting seasonal collections to prospective and existing retail partners.
- Manage the wholesale sales process from introduction and collection presentation through to negotiation, order placement and ongoing account development.
- Build long-term relationships with international buyers and retail partners.
- Develop established territories through a wider network of carefully selected independent retailers.
- Deliver against seasonal and annual wholesale revenue and new-account targets.
- Provide market feedback and work closely with Belier's wider commercial, design and merchandising teams.
The Candidate
You will have:
- Significant international wholesale experience within premium fashion, contemporary fashion or comparable brands.
- A strong and active network of international buyers and senior retail decision-makers.
- Direct relationships with major department stores, premium retailers and influential independents.
- A proven track record of personally opening significant new wholesale accounts.
- Experience across menswear, womenswear and/or footwear, with the commercial ability to manage all three categories.
- Strong commercial, negotiation and account-management skills.
- An entrepreneurial approach and the ability to take ownership of international business development.
- The flexibility to travel internationally for trade shows, sales appointments and key account meetings.
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Targets & Remuneration
The role will offer a competitive base salary plus a performance-related bonus structure, linked to international wholesale revenue and new-account acquisition.
A key objective over the first few seasons will be to establish approximately 10–12 major department-store or strategically significant retail accounts, before expanding successful territories through premium and flagship independent distribution.
The Opportunity
Belier has already established strong foundations in the UK through partners including Selfridges and Flannels. We are now looking for someone with the experience, relationships and commercial drive to replicate that success internationally.
This is an opportunity to take genuine ownership of Belier's international wholesale business and play a key role in determining which markets we enter, which retailers we partner with and how the brand develops globally.
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