Global Brands Limited
International Sales Manager - Northern Europe
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International Sales Manager – Northern Europe
Location: Flexible / Chesterfield HQ with international travel
Department: International Sales
Reports to: International Sales Controller
Territory: Northern Europe
Fancy taking some of our best-loved drinks brands to the world?
This is your chance to own and grow our Northern European markets, building on some well-established and successful markets while finding new opportunities to take our brands even further. We’re looking for an ambitious, commercially minded International Sales Manager who loves the thrill of growing a market, winning new business and building relationships that last.
You’ll take ownership of a portfolio of Northern European markets, with responsibility for protecting and growing our existing business as well as developing new opportunities. You’ll build strong partnerships with distributors, retailers and key customers, making sure our established markets continue to thrive while identifying where the next big opportunity could come from.
One minute you could be working with an established distributor to grow an existing brand, the next you’re opening the door to a new customer, launching into a new channel or spotting an opportunity in a market we’ve yet to explore. It’s a role with plenty of variety, plenty of travel and plenty of opportunity to make your mark. You’ll need to be entrepreneurial, resilient and comfortable getting stuck in. You’ll have targets to deliver, markets to develop and the occasional curveball to deal with, but if you enjoy the challenge of protecting what we’ve built and finding new ways to grow, you’ll love it.
How you’ll make an impact
You’ll take ownership of your Northern European territory and will:
- Grow and protect your existing markets, strengthening relationships and identifying opportunities to increase sales and distribution.
- Develop new business by identifying new customers, channels, markets and commercial opportunities.
- Build brilliant partnerships with distributors, key accounts and retail customers.
- Develop and deliver joint business plans that grow both our brands and our partners’ businesses.
- Translate our wider sales strategy into practical plans that work in your markets.
- Own your commercial performance, including budgets, forecasts, pricing, promotional investment and margins.
- Spot opportunities to expand our brands across different channels, customers and categories.
- Work closely with Marketing, Finance, Operations and Supply Chain to turn plans into great execution.
- Use market insight, customer relationships and sales data to understand where the opportunities are and what to do next.
- Represent the business at key trade events, customer meetings and market visits.
- Travel internationally around 30–50% of the year, particularly during key seasonal periods, planning cycles and trade events.
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What great looks like
- Our established markets continue to grow, perform and strengthen.
- Your distributors see you as a trusted partner who helps them grow their business.
- New customers know our brands, and want to work with us.
- Existing customers are growing their business with us year after year.
- You’re hitting your targets while delivering profitable, sustainable growth.
- You’re spotting opportunities before the competition does.
- You understand your numbers, know where the opportunities are and take action.
- You’ve built strong relationships across different cultures and markets.
- You’re constantly asking, “What’s next?”
The experience you’ll bring
We’re looking for someone with a strong commercial track record and the confidence to operate across different markets and cultures.
You’ll bring:
- Ideally 5+ years’ sales experience, preferably within international drinks, FMCG or consumer goods.
- Strong experience managing distributors, wholesalers, retailers or major chain customers.
- A strong commercial and financial mindset, with experience managing budgets, forecasts, pricing and margins.
- An entrepreneurial approach, you spot opportunities, take ownership and make things happen.
- Excellent relationship-building, negotiation and influencing skills.
- The confidence to work with senior stakeholders and navigate different markets and business cultures.
- The ability to balance developing new business with nurturing and growing existing relationships.
- The ability to turn strategy into action and get things done.
- Strong organisational skills and the resilience to manage multiple markets and priorities.
- Fluency in English; additional European languages would be a bonus.
- Good understanding of the drinks/FMCG industry and international market dynamics would be advantageous.
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The person
We’re looking for someone with energy, curiosity and commercial drive. You’ll be:
- Self-motivated, resilient and comfortable working independently.
- A strategic thinker who is equally happy rolling up their sleeves and getting stuck into the detail.
- Comfortable with ambiguity and able to adapt when plans change.
- Naturally entrepreneurial, you see a challenge and think opportunity.
- Culturally aware and confident building relationships across different countries and ways of working.
- Someone who enjoys travelling, meeting people and representing great brands.
- Relationship-focused but commercially hungry—you’ll value the business we’ve already built while always looking for the next opportunity.
- Competitive enough to want to win, but collaborative enough to know you rarely win alone.
The Package
- Competitive salary + annual performance bonus
- Travel expenses
- 25 days' holiday
- Westfield Health & wellbeing scheme with retailer discounts
- Death in Service benefit
- Pension
- Career progression opportunities
- Access to training and development
Why join us?
Because you’ll be joining a business that's ambitious, entrepreneurial and genuinely passionate about what we do. You’ll have the opportunity to own and grow a portfolio of established markets, while helping shape where we go next. You’ll have the freedom to make decisions, the support to develop your career and the chance to work with some of the most exciting brands in the drinks industry.
You’ll work hard, celebrate the wins, learn from the setbacks and have plenty of fun along the way.
Bring your drive, your personality and your appetite for adventure. We’ll provide the brands, the opportunity and a whole of Northern Europe to grow.
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